• The first thing we need to do is edu­cate cus­tomers about what rep­re­sents a megabyte of data. Longer term, there’s got to be some sort of pric­ing scheme that addresses the users.
• AT&T CEO Ralph de la Vega • Describ­ing his frus­tra­tion with smart­phone data users (iPhone users, mostly) who go whole-hog on data usage because, well, just look at their phones. The company’s ser­vice, which has got­ten suck­ier as more peo­ple give into the iPhone’s charms (and because they agreed to the Apple deal with­out the infra­struc­ture to han­dle it), could turn into a pay-toll-style ser­vice based on what this jerk just said. His claim: 3% of users are respon­si­ble for 40% of data use. Our claim: Those 3% are set­ting the tem­plate for your other 97%. Get ready. source

Posted by Ernie Smith • Permalink