nhaler asks: any reason given, or anyone claiming responsibility? that seems kind of odd, unless it was just for acquiring sensitive information
» SFB says: According to Zappos themselves, the investigation is too early to disclose that kind of information: “Because of the nature of the investigation, the information in this email is being sent a bit more formally, and unfortunately we are not able to provide any more details about specifics of the attack beyond what is in this email and the link at the end of this email, but we can say that THE DATABASE THAT STORES OUR CUSTOMERS’ CRITICAL CREDIT CARD AND OTHER PAYMENT DATA WAS NOT AFFECTED OR ACCESSED.” Once we get more details, we’ll post them, obviously. — Ernie @ SFB
» A consumer-focused brand suffers: A data breach with far-reaching implications, this couldn’t have happened to a better company. Anyone who’s ever bought shoes from Zappos knows the company has a rep for doing whatever it can to make the customer happy. ”We’ve spent over 12 years building our reputation, brand, and trust with our customers,” wrote Zappos CEO Tony Hsieh. ”It’s painful to see us take so many steps back due to a single incident.” According to the company, sensitive data, including the last four digits of customers’ credit card numbers, may have been acquired in the cyber attack.