We want our markets to be super innovative and disruptive. When you are are not disruptive … you don’t reinvent the game.KFC International’s chief marketing officer, Christophe Poirier • Discussing the company’s success pitching such weird products as the Double Down. While the product was a hit in the U.S. initially, in recent years it’s had much more success in the international market, with online buzz creating a massive success worldwide. The success of the product has given the parent company, Yum Brands, a bit of a free pass for trying out crazy ideas at its international outlets, including Pizza Hut and Taco Bell.
npr:
Photo of Egyptian security services eating KFC near Tahrir Square, Cairo. The Tahrir Square KFC has served as a supplier of free food to protesters. Photo taken by an anonymous protester; date unknown. #Egypt #jan25 (Taken with instagram)
KFC: They do protests right.
Not that this is the vector that this should be considered, but we’re not sure how successful of a branding strategy this is. Good on them for feeding everyone for free.
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