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March 12, 2013
We want our markets to be super innovative and disruptive. When you are are not disruptive … you don’t reinvent the game.
KFC International’s chief marketing officer, Christophe Poirier • Discussing the company’s success pitching such weird products as the Double Down. While the product was a hit in the U.S. initially, in recent years it’s had much more success in the international market, with online buzz creating a massive success worldwide. The success of the product has given the parent company, Yum Brands, a bit of a free pass for trying out crazy ideas at its international outlets, including Pizza Hut and Taco Bell.
8:26 // 1 year ago
February 9, 2011
npr:

Photo of Egyptian security services eating KFC near Tahrir Square, Cairo. The Tahrir Square KFC has served as a supplier of free food to protesters. Photo taken by an anonymous protester; date unknown. #Egypt #jan25 (Taken with instagram)

KFC: They do protests right. 
Not that this is the vector that this should be considered, but we’re not sure how successful of a branding strategy this is. Good on them for feeding everyone for free.

npr:

Photo of Egyptian security services eating KFC near Tahrir Square, Cairo. The Tahrir Square KFC has served as a supplier of free food to protesters. Photo taken by an anonymous protester; date unknown. #Egypt #jan25 (Taken with instagram)

KFC: They do protests right. 

Not that this is the vector that this should be considered, but we’re not sure how successful of a branding strategy this is. Good on them for feeding everyone for free.

15:01 // 3 years ago