Posing as the owner of a yogurt shop in Brooklyn, representatives from Attorney General Schneiderman’s office called the leading SEO companies in New York to request assistance in combating negative reviews on consumer-review websites. During these calls, representatives from some of these companies offered to write fake reviews of the yogurt shop and post them on consumer-review websites such as Yelp.com, Google Local and Citysearch.com, as part of their reputation management services.
The investigation revealed that SEO companies were using advanced IP spoofing techniques to hide their identities, as well as setting up hundreds of bogus online profiles on consumer review websites to post the reviews. The investigation found that many consumer-review websites have implemented filters to detect and filter or delete fake reviews, with Yelp’s being the most aggressive.
Besides using their own employees to write and post the reviews, the companies hired freelance writers from as far away as the Philippines, Bangladesh and Eastern Europe for $1 to $10 per review. One SEO company required that freelancers have an established Yelp account, more than 3 months old, with more than 15 reviews (at least half unfiltered), and 10 Yelp “friends,” as an attempt to avoid Yelp’s advanced review filter.
That’s right, Yelpers: Firms are being encouraged to hire fake “reviewers” to help burnish their online image. The yogurt was never so sour when these companies were caught.
22:30 // 2 months ago