Maker’s Mark just got a little less stiff. The bourbon brand, known for its bottles sealed with red wax, told customers today that it’s reducing the amount of alcohol in the beverage in order to meet rising global demand.
Maker’s Mark waters down its bourbon to meet rising demand (via evangotlib)
Wait what.
(via notnadia)Free headline for news outlets looking to aggregate this story: “‘Makers’ off the Mark: Famed Bourbon Loses its Kick”
This is your follow-up to the Flip Cam, dude? Jonathan Kaplan, who invented a video-shooting device incredibly popular with amateur filmmakers (before Cisco killed it), wants to turn grilled cheese and soup into the next Chipotle. Kaplan, who knows the guys from Sequoia Capital, managed to get his iPhone-based business, called The Melt, off the ground with a little bit of their money, and hopes to open hundreds of stores over the next few years. Maybe we’re old fuddie-duddies, but we don’t get it. source