evangelinegarreau says: I don't mean to be rude, but may I ask why you thought the "controversy" (if you can call it something that exciting) over UC's new logo was worth reporting? It just doesn't seem that noteworthy for those of us not in UC or in the graphic design world. Slow news day?
» SFB says: I had a long response written, but Tumblr ate it. So here’s a short response: It clearly elicited a lot of anger (understandable because college students spend tens of thousands of dollars on going to school each year, and it went to a redesign they didn’t like), enough that it led 33,000 people to sign a Change.org petition, and I care about graphic design on a personal level. I think it’s an interesting topic, as I once worked as a graphic designer for a newspaper. I have no regrets! — Ernie @ SFB
One of the designers of the new UC logo explains why he thinks it’s exciting and necessary.
A lot of folks aren’t in that camp (at least 33,000, according to Change.org), leading to personal attacks like this one on UC’s creative director, Vanessa Correa:
It’s also a heavy topic of discussion on Reddit’s Berkeley community. What do you think of the logo?
(If you’re curious, BTW, Fast Company has a piece explaining the reasoning on the change, which was part of a complete rebranding.)