Twitter launches new, glossy, engaging pages for brands.
FJP: Will be interesting to see how news organizations leverage this.
Via VentureBeat:
Today at a press event to announce a complete design and functionality overhaul for the service, Twitter executives also announced new brand-focused pages, enhanced profiles that will entice marketers to think of Twitter as an essential, expressive destination for consumer interaction…
…These new pages are free for brands to use. Twitter is starting the roll-out today with 21 initial brand partners, including such big names as Pepsi, Heineken, McDonalds, Disney/Pixar, Coca Cola, Verizon Wireless and many others.
Alec Baldwin kicked off American Airlines flight at LAX for playing Words With Friends.
Also: FAA chief says he will resign following drunken driving arrest
Today in soft news with a little of the serious stuff at the end.
My staff over-reacted to this tweet, and for that I apologize. Freedom of speech is among our most treasured freedoms. I enjoyed speaking to the more than 100 students who participated in the Youth in Government Program at the Kansas Capitol. They are our future. I also want to thank the thousands of Kansas educators who remind us daily of our liberties, as well as the values of civility and decorum. Again, I apologize for our over-reaction.Kansas Gov. Sam Brownback • Apologizing to Emma Sullivan, the 18-year-old girl his staff attempted to coax an apology out of, via her high school, over a not-super-flattering tweet. In the battle between politician and teenager, teenager wins. Boom.
i too.
i know how that feels. i also just heard that @oprah is coming back to television.
Anthony de Rosa, social media editor at Reuters, suggests that the wire itself is at fault. “If Twitter is beating the wire, the wire is not doing its job, assuming that Twitter information is accurate,” he says.
The challenge lies in developing a verification system that can move at the speed of Twitter. “Our first responsibility is to be accurate. Twitter may be fast but it’s not always right,” de Rosa says. Reuters is looking at ways to develop a system that is both accurate and fast — because if it doesn’t, it’ll be left behind, he says. “If we or anyone else ignores Twitter, they’re not going to be competitive.”
Important part bolded for emphasis. Here’s our take on the matter from earlier.
Number of analog phones that can send tweets: One. And oh yes, it looks painful to do.
Don’t build Twitter clients; but more specifically, don’t build any features for the non-business Twitter user, the average consumer. Twitter is still very much experimenting and optimizing in that arena, and the company doesn’t want to have to crush you when they launch a feature that duplicates the entire functionality of your app. But they will.
Twitter’s advice to developers in its ecosystem, from @jolieodell
(via felixsalmon)
The rub about building your product around another company’s API.
San Francisco’s mayor gets uh, diverse support: M.C. Hammer’s music isn’t exactly setting the charts ablaze anymore (he’s moved on to search engines), but it works well in political ads, apparently, as this bizarre concoction above proves. Ed Lee, the current mayor of the city, was appointed after Gavin Newsom took over as California’s lieutenant governor, but the tech-friendly Lee hopes to get a full term. So do all the folks in this clip, ranging from top brass at Google to Twitter co-founders to insane pitcher Brian Wilson to M.C. FREAKING HAMMER, donning the parachute pants again to offer his support to the mayor. Gotta give the funders of this ad (tech entrepreneurs Ron Conway and Justin Timberlake Sean Parker) credit — it’s 2 Legit 2 Quit. source
Michelle Obama now knows how to use Twitter. This is surely why Harold Camping thinks the world’s going to end today. We expect Rush Limbaugh to somehow find a way to turn this into a Republican talking point that disparages the First Lady. You know, like the trip to Target.
Samuel Jackson joined Twitter.
May all verified accounts learn something about using profanity from Mr. Jackson.