teases: on • reblogs: on

ShortFormBlog

Read a little. Learn a lot. • Ask Us Stuff!FAQArchiveTimeline

Our best freaking stuff right now:

June 10, 2012
12:07 • 11 months ago

  • 46% of big companies’ Twitter followers may be bots source

» That’s according to an Italian professor’s research: Marco Camisani Calzolari, an expert on corporate communications, says that a main signifier of a company’s social media reach isn’t what it seems. ”The number of followers is no longer a valid indicator of the popularity of a Twitter user, and can no longer by analyzed separately from qualitative information,” says Calzolari, who analyzed feeds owned by Coca-Cola, Dell, Ikea and numerous others and found that many of their users, taken from samples of 10,000 users, were largely made up of bots — which often use the same client and may not properly use punctuation in posts. Fascinating research, but not unprecedented — a while back, a research firm showed many of Newt Gingrich’s Twitter followers were bots, rather than real people.

Follow ShortFormBlog • Find us on Twitter & Facebook

April 12, 2012
22:31 • 1 year ago
So, there was this service on Twitter called “@FAME,” which was something of a weird/novel concept — basically, you install this plugin, and you got entered into a daily raffle. If you won the raffle, all the other FAME users would auto-follow you for a day. After a day, those users unfollowed you automatically, with the option to refollow. Cool idea, right? Well, Twitter didn’t think so — they banned the app for an undisclosed terms of service violation, saying it violated the spirit of the platform. The company says it’ll try doing this on another platform instead. Should they come to Tumblr?

So, there was this service on Twitter called “@FAME,” which was something of a weird/novel concept — basically, you install this plugin, and you got entered into a daily raffle. If you won the raffle, all the other FAME users would auto-follow you for a day. After a day, those users unfollowed you automatically, with the option to refollow. Cool idea, right? Well, Twitter didn’t think so — they banned the app for an undisclosed terms of service violation, saying it violated the spirit of the platform. The company says it’ll try doing this on another platform instead. Should they come to Tumblr?

December 26, 2011
18:57 • 1 year ago

  • $340k the amount the tech company PhoneDog sued a former employee for after he held onto a Twitter account post-employment
  • 17k the number of followers Noah Kravitz built up; after he left the job, he promised to continue tweeting about the company
  • $2.50 the cost per follower per month the company sued Kravitz for after the fact; they claimed he was holding onto a customer list source

» A precedent-setting case? For many startups, Twitter followers are starting to become the lingua franca of customer service. So, it’s fascinating to see how cases like this could set an example as things go forward. “This will establish precedent in the online world, as it relates to ownership of social media accounts,” noted NYC intellectual property lawyer Henry J. Cittone. “We’ve actually been waiting to see such a case as many of our clients are concerned about the ownership of social media accounts vis-á-vis their branding.” Which way should the courts decide in this case, anyway?

Read ShortFormBlogFollow

August 2, 2011
22:46 • 1 year ago
At first, we actually thought it might have been a bug. We have seen some pretty low consumer ratios in our testing, but Newt’s was the lowest we had ever seen.
PeekYou CEO and founder Michael Hussey • Discussing (and possibly confirming) the rumor that Newt Gingrich has a lot of fake followers on Twitter. Here’s the thing, though — PeekYou noticed this on their own, weeks before it became a story on Gawker. The number — 8 percent real people — was so low that PeekYou actually thought it was a glitch. And here’s the interesting thing — according to PeekYou, if you take Newt’s fake followers out, Sarah Palin has more followers than he does. That’s kinda crazy, and PeekYou is doing some more research on the phenomenon for Mashable to figure out if the alibi we’ve heard about Newt’s follower count (that his follower count perked up once he was added to Twitter’s “suggested users” list) is plausible. source (viafollow)
11:11 • 1 year ago
So, how did Newt Gingrich get all of his followers, anyway?
This crazy story’s been floating around the ether over the past day or so suggesting that Newt Gingrich’s campaign staff used a service to pay for most of his million-plus Twitter followers — a number which is ahead of every other presidential candidate besides Obama. But did he? A conflicting story’s been floating around suggesting that Newt has all those followers because he was one of the first Republican politicians on Twitter’s suggested user list, which to us sounds more realistic. No matter the case, the evidence is clear that Newt Gingrich is a social-media trailblazer who was one of the first politicians to use Google+. We’ll keep an eye on this one. source
Follow ShortFormBlog

This crazy story’s been floating around the ether over the past day or so suggesting that Newt Gingrich’s campaign staff used a service to pay for most of his million-plus Twitter followers — a number which is ahead of every other presidential candidate besides Obama. But did he? A conflicting story’s been floating around suggesting that Newt has all those followers because he was one of the first Republican politicians on Twitter’s suggested user list, which to us sounds more realistic. No matter the case, the evidence is clear that Newt Gingrich is a social-media trailblazer who was one of the first politicians to use Google+. We’ll keep an eye on this one. source

Follow ShortFormBlog

 

ShortFormBlog is the product of Ernie Smith, Seth Millstein, Chris Tognotti, Sami Main, Scott Craft, Matthew Keys, Julius the laid-off RSS robot, awesome links from awesome sources, a hacked version of Wordpress, Tumblr's Tumblarity, the letter Q, the number 13 and a series of tubes.

Copyright 2009-2013 Ernie SmithAsk us stuff!E-mail usFollow us on TwitterFollow us on Facebook

    TwitterCounter for @shortformblog   Real Time Web Analytics   Creative Commons License Real Time Web Analytics