Researcher: Big companies count numerous bots as Twitter followers
- 46% of big companies’ Twitter followers may be bots source
» That’s according to an Italian professor’s research: Marco Camisani Calzolari, an expert on corporate communications, says that a main signifier of a company’s social media reach isn’t what it seems. ”The number of followers is no longer a valid indicator of the popularity of a Twitter user, and can no longer by analyzed separately from qualitative information,” says Calzolari, who analyzed feeds owned by Coca-Cola, Dell, Ikea and numerous others and found that many of their users, taken from samples of 10,000 users, were largely made up of bots — which often use the same client and may not properly use punctuation in posts. Fascinating research, but not unprecedented — a while back, a research firm showed many of Newt Gingrich’s Twitter followers were bots, rather than real people.