Hooray? Terrifying number that I still occasionally wrap my brain around: the Nielsen sample is less than 25,000 homes. %.008 of the American population. I would LOVE to see what the profile of an “average” household is. Or how it is stratified regionally. Or- yeah. Ads are terrible, everyone revolt.
Between this and the Billboard/YouTube thing, it’s a big week for embraces of new technology by media-ranking firms.
(Source: synecdoche)
This is a great idea. This will surface the “Arrested Development”-type cult hits and show how it’s not just about eyeballs, but chatter.
Certainly Thursday’s results continued the scrambling for explanations of why most long-established shows have taken a nosedive, including such hits as “Grey’s Anatomy” on ABC, “The Office” on NBC, “The Big Bang Theory” on CBS and “American Idol” on Fox.
The ratings among 18- to 49-year-olds (the audience advertisers value) were truly eye-popping in some circumstances — and not in a good way. “Grey’s Anatomy” hit its lowest rating ever. So did “The Office.” And “Idol,” which had shown signs of stabilizing in its most recent editions, plunged again, down 14 percent from last week and an impressive 34 percent from the same night a year ago.
“Big Bang” which has been on a steady upswing, suddenly dropped 11 percent.
Ratings take a nosedive during sweeps month? OH GOD. We blame either Aereo or Oprah. (ht @AntDeRosa)
» “Lopez Tonight” is no more. Apparently TBS couldn’t justify “high production costs of the program given the revenues coming in.” Let’s have a moment of silence for the comedian, who let Conan take his time slot but didn’t get a ratings bump in return.
» Time to bring back “Pop-Up Video”: Behind CNN, the second-biggest loser in cable was VH1 (down 31 percent), which, unlike big gainer The History Channel (up 34 percent), is unable to bank on an antiques-and-pawn-shop lineup to pump up the ratings.
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