Hooray? Terrifying number that I still occasionally wrap my brain around: the Nielsen sample is less than 25,000 homes. %.008 of the American population. I would LOVE to see what the profile of an “average” household is. Or how it is stratified regionally. Or- yeah. Ads are terrible, everyone revolt.
Certainly Thursday’s results continued the scrambling for explanations of why most long-established shows have taken a nosedive, including such hits as “Grey’s Anatomy” on ABC, “The Office” on NBC, “The Big Bang Theory” on CBS and “American Idol” on Fox.
The ratings among 18- to 49-year-olds (the audience advertisers value) were truly eye-popping in some circumstances — and not in a good way. “Grey’s Anatomy” hit its lowest rating ever. So did “The Office.” And “Idol,” which had shown signs of stabilizing in its most recent editions, plunged again, down 14 percent from last week and an impressive 34 percent from the same night a year ago.
“Big Bang” which has been on a steady upswing, suddenly dropped 11 percent.
Ratings take a nosedive during sweeps month? OH GOD. We blame either Aereo or Oprah. (ht @AntDeRosa)
"Lopez Tonight" gets the ax; final episode is tomorrow night
40%ratings drop; George Lopez, he ain’t no Conan source
» “Lopez Tonight” is no more. Apparently TBS couldn’t justify “high production costs of the program given the revenues coming in.” Let’s have a moment of silence for the comedian, who let Conan take his time slot but didn’t get a ratings bump in return.
In general, we’re watching more television – and a LOT less CNN
+1%the increase in the total audience on all cable and broadcast television channels in 2010
-7%the decrease in Fox News’ total audience – they’re still on top of the cable news game
-34%the decrease in CNN’s total audience – the worst of any cable network, period source
» Time to bring back “Pop-Up Video”: Behind CNN, the second-biggest loser in cable was VH1 (down 31 percent), which, unlike big gainer The History Channel (up 34 percent), is unable to bank on an antiques-and-pawn-shop lineup to pump up the ratings.
CBS is totally kicking TV ratings butt this season. Here’s why
Big-Tent broad appeal Rather than going for the lucrative 18-49 advertising demo, CBS makes an effort to hit everyone. This season, they’re leading every demographic – including 18-49 – and they’re doing better than usual with younger viewers.
basic, not basic cable Instead of trying to hone on on specific, profitable demographics on cable, they’ve stuck with their bread and butter. Sure, CBS owns Showtime, but they don’t have a bunch of basic cable niche channels like the other networks do.
Building up, bit by bit CBS adds bits and pieces to their programming repertoire year after year that together create a well-oiled machine. And most of it works. (Well, barring “*#@! My Dad Says,” which has decent ratings but awful reviews.) source
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