For example, our notes-to-posts ratio is 113:1, based on an early sample. Also, we have over 12,000 posts on Tumblr. Which is a pretty useful to know, right?
I keep hearing about Tumblr. Whatever that is, please use it, too.Stephanie Cutter, deputy campaign manager at Obama for America, listing options for sharing a campaign video. (via officialssay)
The overall thesis of what we’re trying to do is empower and highlight interesting creative advertising,” said Derek Gottfrid, Tumblr’s vp of product. “It’s not meant for the direct-response crowd.Derek spoke to me about Tumblr’s new ad platform. Click here to read the article. (via joshsternberg)
Fashion is one of the platform’s most-popular industries, and they just got another major brand on the service today: Calvin Klein. Karp gave the keynote at the Decoded Fashion one-day conference. Next question: When will end-users get access to such analytics?
singulus asks: "I Don't Know Why, But. John's Leaving Makes Me Sad ...
» SFB says: He’s an important figure for making Tumblr what it was, so that’s understandable. He was a bit more under-the-radar than some of the other Tumblr employees, but he nonetheless played a key role. And as it sounds like he’s staying involved as an adviser, he’ll still be involved with key decisions. Hope this means more good things for the company. — Ernie @ SFB
john:
I’ll start by saying it has been an absolute joy and privilege to be the President of Tumblr these past four years
To work alongside these special people, with our intense focus on product, positivity, fun and whimsy — from our small team came what is now a community of over 50 million
…
John Maloney, the president of Tumblr, is transitioning from day-to-day duties, but says he’ll still be involved in the company. He announced the news via Tumblr (of course). Not sure what this means yet. Will keep an eye out, though.
![producermatthew:
markcoatney:
joshsternberg:
producermatthew:
DEVELOPING: “Karp just announced that the Featured spot on the Tumblr dashboard is going up for sale to advertisers.”
Looks like ads are finally coming to Tumblr in at least one form. [h/t @rossneumann]
So what about all the people who don’t use the Tumblr dash but instead visit Tumblr sites? Will they see ads?
No! At least, not from Tumblr—any Tumblr blog is free to put whatever advertising they want on their own space.
CNBC’s @mcatwellons tells me the ads will be sold off in the “Radar” spot on the dashboard, not on a person’s Tumblr blog.
Of note: If ads were well-integrated into the Tumblr interface, would you mind them?](http://25.media.tumblr.com/tumblr_m2ozx0fWHG1qz5ew6o1_500.jpg)
DEVELOPING: “Karp just announced that the Featured spot on the Tumblr dashboard is going up for sale to advertisers.”
Looks like ads are finally coming to Tumblr in at least one form. [h/t @rossneumann]
So what about all the people who don’t use the Tumblr dash but instead visit Tumblr sites? Will they see ads?
No! At least, not from Tumblr—any Tumblr blog is free to put whatever advertising they want on their own space.
CNBC’s @mcatwellons tells me the ads will be sold off in the “Radar” spot on the dashboard, not on a person’s Tumblr blog.
Of note: If ads were well-integrated into the Tumblr interface, would you mind them?
Tumblr Firehose Now Brought to you by Gnip
Gnip, a Colorado-based startup that provides data streams from sources such as Twitter, Facebook and YouTube, announced an exclusive deal to distribute the Tumblr firehose.
Gnip, and services like it, is used by companies to monitor conversation and activity across social networks.
Via Gnip CEO Chris Moody:
I’m thrilled to announce that the full firehose of public Tumblr posts is now available exclusively from Gnip. Tumblr is one of the fastest growing social networks in the world. Much of this growth is fueled by the enormous number of conversations that are unique to the Tumblr community. These conversations cover a huge range of subjects, from movies, TV shows and fashion to business, apparel and consumer products…
…It doesn’t take a large leap to see the impact this type of information can have on brand management and product development. The conversations on Tumblr are rich in images and discussion about brands and products, from simply sharing a picture about a favorite pair of shoes to reblogging news about favorite brand. And given the highly social nature of the Tumblr community, these discussions move quickly and broadly through the community. You often see posts that are shared tens of thousands of times. For brands, every conversation matters and access to the full firehose ensures they won’t miss a thing.
Moody notes that 50 million new posts appear on Tumblr each day and that the network had 300% traffic growth last year.
Translation: We’re going to see some Tumblr analytics products coming down the pipe soon. Finally.
I’m moving back to New York in a few days. Unlike past...
OMG. I got so...
In this week’s Newsweek, a little...
Tumblr this morning. [h/t anne]
#@#$%!.tumblr.com
Here’s a hidden feature that shipped in...
sushiinthecan asks: So, is there anything we can do to avoid this? Or at least know if what we are about to reblog is infected?
» SFB says: Yes — the key thing is to check your browser to make sure there’s nothing rogue on it (say, extensions you didn’t install) and to be sure everything is updated to the latest version, and as far as reblogging stuff, click on the “HTML” tag in the posting interface to view the source code. If there is something there that shouldn’t be — it’d look similar to the top image on our last post, particularly the top line — delete it. It appears to be a browser hijack rather than a theme hijack, as it adds the code to the bottom of posts, but users can spread the offending code on their own Tumblrs unwittingly. It looks like the code adds ad links to affected Tumblrs. — Ernie @ SFB
Of note/concern: Early this morning, we spotted a Tumblr user who was unknowingly having spyware injected onto their reblogs. We could tell this because of code added at the bottom of their pages. No word of how widespread this is, but doing a search shows that multiple Tumblrs are affected by the code injection. Suffice it to say: Be careful what you reblog.
EDIT: Some advice on how to avoid the hijack.
Copyright 2009-2013 Ernie Smith • Ask us stuff! • E-mail us • Follow us on Twitter • Follow us on Facebook
