dapenguinninja says: you think the tumblr editorial team should still be working? that it is an unprecedented layoff?
» SFB says: I wouldn’t call it “unprecedented,” per se—people get laid off all the time, sad as it is—but I do think that it’s a shame because they did a lot to “class up” the joint, so to say. Storyboard stretched out Tumblr’s voice in a way that it needed to be stretched and showed that deep, interesting things can be done with the format in truly engaging ways. But as my friend Josh Sternberg points out on Digiday, that may not be exactly what Tumblr needs right now from a business strategy point. “An editorial outfit is a nice idea, but it’s hardly what the company most needs, which is experienced sales people and a differentiated message to bring to agencies and brands,” he wrote today. “Ironically enough, firing its editorial staff can be seen as a needed step in becoming a real media business.” So from a pure business standpoint, perhaps the move makes sense. But from a cultural and journalistic standpoint, it’s a bummer. — Ernie @ SFB
In fact, Karp revealed, if an original piece of content is published to Tumblr, that content is on average reblogged nine times, appears in four Facebook feeds, and five Twitter feeds. So among the 80 million blogs on Tumblr, only between 10 and 15 percent of the content is deemed “original.” The remainder is reblogged — something you can either interpret as the inspiring power of the Tumblr network or the slow death of original Web content.
This is a good piece, and it explains why Tumblr has yet to go down the road of monetization for individual users. Key line: "Because YouTube is sending a check to its users at the end of every month, YouTube’s monetization structure “shapes the behavior of the community” and normalizes content creation. It motivates content creators to churn out work for the sake of generating revenue on YouTube.