I’m joking around about Tumblr and Yahoo a lot right now, but that’s because making people laugh is my favorite thing. For those who care to hear it, I’ll be clear: let’s give ‘em a chance.
Yahoo lost its way a while ago, but Marissa Mayer has done some good stuff to right the ship in the 10 (yep, only 10) months she’s been there. Yahoo stated that Tumblr will be run as an independent company anyway, so we probably won’t see much “oh no everything’s purple and I have to dust off my Yahoo account” change. The change we do see could very well be great, considering Tumblr’s independence and Yahoo’s crazy resources.
Change isn’t inherently bad, but fearing it is. I’m eager to see where this goes.
Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.
Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.
So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.
Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!
As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down.
"Fuck yeah." — David Karp
There were no other competing bids, despite reports, to snap up the New York-based hipster blogging service.Kara Swisher needs to stop calling Tumblr a hipster blogging service. (Oh, and she says the deal was unanimously approved. On a side note, TechCrunch suggests that the reason why Tumblr accepted the lower deal is because many of their executives have departed in recent months.)