Hey everyone! I have an exciting and slightly overwhelming milestone to share with you:
Tumblr has broken into the Top 10 sites in the U.S., and now has a worldwide audience of 170 million people.
This isn’t meant to be a brag – though you should definitely try our new Android and iOS apps if you haven’t yet – but a credit to all of your brilliant creative efforts. You guys have earned an audience bigger than the biggest TV networks, and you continue to make some of the most thought provoking, insightful, inspiring, funny, diverse, and compelling content being created today.
It is truly a privilege to build products for you, and we are humbled every day by all the amazing ways you use them.
Congrats, Tumblr peeps!
Yeah, this Tumblr site is kind of a big deal.
» It’s tough to scale, too: According to Blake Matheny, Tumblr’s Distributed Systems Engineer, the service’s broad distribution makes it different from many other social networks, adding complexity that can stress the servers greatly. “It’s not just one or two users that have millions of followers. The graph for Tumblr users has hundreds of followers,” he writes. “This is different than any other social network and is what makes Tumblr so challenging to scale.” Matheny says that people will go back hundreds of pages on the dashboard to read content. And the network will only grow in complexity over time — the site is growing by 30 percent each month, and requires hundreds of servers to do what it has to do. If you’re technically-inclined, read High Scalability’s entire article — it’s super-fascinating.
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