We love Tumblr and we especially love the diversity and creativity that goes into making it the wonderful place that it is. That means we know that not everyone works at a company with the budget for these plans. We’re working on more analytics offerings for everyone, including a version for anyone interested in measuring their personal blogs. That’s coming soon, so stay tuned!Union Metrics’ Tumblr analytics system — which uses the Tumblr firehose — is now available, though most users can’t afford the $499/month starting price (most companies totally can, though). The company says they’re working on it.
inothernews says: I think we broke it.
insaniyat asked: Too much exposure, too fast? It’s not working for me :(
» SFB says: It’s very finicky about addresses. When setting yours up, type in your address using the format “yourname.tumblr.com” without a slash, even if you have a custom domain. It will come up with an error if you don’t. Either way, it’s still pretty beta, but it looks cool. Only real downside is that the information getting analyzed is public, so just know that going in. — Ernie @ SFB
For example, our notes-to-posts ratio is 113:1, based on an early sample. Also, we have over 12,000 posts on Tumblr. Which is a pretty useful to know, right?
Fashion is one of the platform’s most-popular industries, and they just got another major brand on the service today: Calvin Klein. Karp gave the keynote at the Decoded Fashion one-day conference. Next question: When will end-users get access to such analytics?
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