When we look at sheer numbers of participants in hashtags like #WhatYouShouldKnowAboutMe or #ICantRespectYouIf both of which trended in NYC, it is clear that they’re extremely difficult to compete with. When analyzing why a topic did or did not trend, it is important to understand what its coming up against. An intuitive example: it is much harder to make a topic trend during the day in major US cities compared to night.
Is the secret a constantly-changing hashtag? For whatever reason, Twitter doesn’t give as much love to a topic that remains common over a long period of time, like #OccupyWallStreet. So it makes sense that if OWS wanted to increase influence over time, they get everyone to change the topic each week, building freshness into the approach in the process. Personal opinion: Twitter needs to get a human or ten involved in this process, because the current method makes the trending topics vary widely in quality.
The next time someone tries to convince you that feminism is no longer necessary because women are totally equal with men, roll your eyes as hard as you can. And then point out that, even in this day and age, ‘ReasonsToBeatYourGirlfriend’ is something that people think is funny. It’s a trending topic on Twitter. Hooray for the whole, entire world!
Jezebel writer Erin Gloria Ryan • Offering a spot-on take for the most tasteless trending topic Twitter’s had in a long time. Hey Twitter, do you pay someone to edit your trending topics for potentially offensive topics, and if so, did they take a day off? Your algorithm does not have a way to detect taste. You guys have a big staff and a lot of money — show some responsibility for your product. source(via • follow)