My original vision for MS was that everything got better when it was social—so I tried to build all the super popular things used on the web (blogs, music, classifieds, events, photos) on top of MySpace’s social layer. When Yahoo launched 360, MSN launched Spaces, and Google launched Okrut, I was shakin in my boots. But quickly I saw that it’s really hard to layer in social to features after the fact. At MySpace we had the luxury of having social first, and building the products on top of that layer. Then I choked and Facebook realized that vision. ;-)
What a perfect time for this guy to come out of the woodwork.