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April 22, 2014

parislemon:

Yes, that’s Tim Cook narrating. As Rene Ritchie notes:

My best guess as to why Tim Cook narrated the “Better” video is because it speaks to Apple’s core values, and speaking to Apple’s core values is both deeply important to Tim Cook, and how he’s been positioned atop and within Apple.

You can say Tim Cook is not a product guy, but there’s no question that he knows better than anyone how Apple does what it does. And because he cares about it, he’s made that process… better.

This feels like the point where Tim Cook finally drew the line in the sand and showed what Apple looks like under his image. He’s been moving in this direction for a while, but unlike prior efforts, this doesn’t feel like Steve Jobs’ Apple under new ownership. This has Cook’s fingerprints all over it. More power to him.

(via fastcompany)

22:57 // 6 months ago
February 28, 2014
When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.
Apple CEO Tim Cook • In a passionate rebuttal of a question during a shareholder meeting. The question, from a representative of the conservative think tank the National Center for Public Policy Research, questioned the company’s decision to go green and asked the company, point-blank, to only do things that improved the company’s ROI. (Short version: They are conservatives, and they are trolling.) Cook went further, adding: ”If you want me to do things only for ROI reasons, you should get out of this stock.”
23:51 // 7 months ago
September 20, 2013

So Tim Cook is on Twitter finally

prweek:


Apple CEO Tim Cook sent his first tweet today, hours after the iPhone 5s and 5c went on sale.

"Fan of Auburn football and Duke basketball"

Side note: Welcome to Twitter, dude.

15:47 // 1 year ago
May 21, 2013

Apple CEO Tim Cook was facing a Congressional panel today with tough questions about the way the company has organized itself in an effort to lower its tax burden. But at the end of the questioning, John McCain had something else on his mind. That, friends, is what we call a softball.

14:59 // 1 year ago
April 26, 2013
thisistheverge:

Coffee date with Tim Cook earns $295,000 bid, breaks Bill Clinton’s charity record
Charitybuzz’s offer of a coffee date with Apple CEO Tim Cook may only have entered its third day of bidding, but it has already broken the record for the biggest ever charity auction on the website. With bids totalling more than $295,000, Cook’s auction has surpassed the previous record bid of $255,000 — for a chance to spend a day with former US President Bill Clinton — and there are still 18 days left to bid. 

Tim Cook is an expensive date.

thisistheverge:

Coffee date with Tim Cook earns $295,000 bid, breaks Bill Clinton’s charity record

Charitybuzz’s offer of a coffee date with Apple CEO Tim Cook may only have entered its third day of bidding, but it has already broken the record for the biggest ever charity auction on the website. With bids totalling more than $295,000, Cook’s auction has surpassed the previous record bid of $255,000 — for a chance to spend a day with former US President Bill Clinton — and there are still 18 days left to bid. 

Tim Cook is an expensive date.

9:52 // 1 year ago
April 21, 2013
Here it is, everyone. The first totally speculative piece suggesting that Apple plans to oust Tim Cook as its CEO. The only on-the-record source in the entire piece says this line, contradicting the entire point of the article: “We expect Apple’s growth to exceed that of many of its peers.” This guy got on the train early.

Here it is, everyone. The first totally speculative piece suggesting that Apple plans to oust Tim Cook as its CEO. The only on-the-record source in the entire piece says this line, contradicting the entire point of the article: “We expect Apple’s growth to exceed that of many of its peers.” This guy got on the train early.

15:44 // 1 year ago
December 27, 2012

Apple, sliced: Tim Cook took a 99% pay cut in 2012

  • $376M the amount Apple CEO Tim Cook took home in 2011, buoyed by massive stock options. Cook will receive two further stock options in 2016 and 2021.
  • $4.17M the amount Cook took home in 2012, which is fairly low for a CEO of his stature (he must be starving), though far higher than the $1 paychecks which Steve Jobs was famous for. source
18:51 // 1 year ago
December 6, 2012
breakingnews:

Apple to manufacture Mac line in the US
NBC News: In an interview with Brian Williams airing tonight on “Rock Center,” Apple CEO Tim Cook says one of the existing Mac lines will be manufactured exclusively in the US next year.
Cook says he believes it’s important to bring more jobs to the US. “We’ve been working for years on doing more and more in the US,” he says.
Photo credit: NBC News

There have been rumblings that the new iMac was being manufactured in the U.S., but now we have confirmation that at least something is U.S.-produced.

breakingnews:

Apple to manufacture Mac line in the US


NBC News: In an interview with Brian Williams airing tonight on “Rock Center,” Apple CEO Tim Cook says one of the existing Mac lines will be manufactured exclusively in the US next year.

Cook says he believes it’s important to bring more jobs to the US. “We’ve been working for years on doing more and more in the US,” he says.


Photo credit: NBC News

There have been rumblings that the new iMac was being manufactured in the U.S., but now we have confirmation that at least something is U.S.-produced.

8:22 // 1 year ago
September 28, 2012
thisistheverge:

Apple CEO Tim Cook: ‘We fell short’ on new Maps app in iOS 6, suggests third-party alternatives
Apple has been under fire since last week’s launch of iOS 6 and its new, in-house Maps app — and now Apple’s CEO Tim Cook has published an open letter in which he admits that the new app “fell short” of the company’s high standards.

Holy. Crap. Wow.

thisistheverge:

Apple CEO Tim Cook: ‘We fell short’ on new Maps app in iOS 6, suggests third-party alternatives

Apple has been under fire since last week’s launch of iOS 6 and its new, in-house Maps app — and now Apple’s CEO Tim Cook has published an open letter in which he admits that the new app “fell short” of the company’s high standards.

Holy. Crap. Wow.

9:05 // 2 years ago
September 5, 2012
thenextweb:

(via The Joy of Tech comic… because somebody has to make fun of our new computer overlords.)

Secretly dream of this happening, as much as we like Apple.

thenextweb:

(via The Joy of Tech comic… because somebody has to make fun of our new computer overlords.)

Secretly dream of this happening, as much as we like Apple.

9:28 // 2 years ago