…the first unusually hot day of the year correlates with a surge in air conditioner sales in Chicago, but not in muggy Atlanta—there, people wait through an average of two hot days before heading to the appliance store. When the crafts retailer Michaels approached the Weather Channel about advertising on rainy days—when craft projects are popular—the Weather Channel found Michaels’ sales increased not on actual rainy days, but instead when an extended forecast predicted rain within the next three days.
meb says: Hide yo kids, hide yo wife: no one is safe from the tag team of Mother Nature and Big Data.
If only The Weather Channel was smart enough with their big data to, you know, change the weather.
entropybegets said: video or it didn’t happen
» SFB says: How about a photo of the vehicle that was thrown 200 yards?
I grabbed it from here. — Ernie @ SFB
bethefoodoflove said: people will still very likely die, and there will still be a large amount of damage. making light of that fact is a bit disrespectful to all potential suffering caused by the storm, don’t you think?
» SFB says: It’s not meant as “making light” of a network’s coverage to point out that while something is serious, it’s better to take a more sobering approach. I mean this as no disrespect to people whose lives are in danger (I’m in DC myself, so I’m going to feel some of this), but at the same time, a calmer, non-sensationalized approach could help save lives. The Weather Channel is the last network that should take cues from the CNN of recent times, where every story is “BREAKING NEWS,” in all-caps. — Ernie @ SFB