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January 11, 2014
16:21 // 3 months ago
August 18, 2013
…the first unusually hot day of the year correlates with a surge in air conditioner sales in Chicago, but not in muggy Atlanta—there, people wait through an average of two hot days before heading to the appliance store. When the crafts retailer Michaels approached the Weather Channel about advertising on rainy days—when craft projects are popular—the Weather Channel found Michaels’ sales increased not on actual rainy days, but instead when an extended forecast predicted rain within the next three days.

The Weather Channel knows what you want to buy… (via fastcompany)

meb says: Hide yo kids, hide yo wife: no one is safe from the tag team of Mother Nature and Big Data. 

(via maneatingbadger)

If only The Weather Channel was smart enough with their big data to, you know, change the weather.

(via maneatingbadger)

14:28 // 8 months ago
May 31, 2013

In which it happened

entropybegets said: video or it didn’t happen

» SFB says: How about a photo of the vehicle that was thrown 200 yards?

image

I grabbed it from here. — Ernie @ SFB

20:41 // 10 months ago
February 8, 2013
Gawker’s Max Read on why you shouldn’t call this storm battering the East Coast Nemo:

Yes: last year The Weather Channel—which owns Weather.com, Weather Underground, and a host of other weather-related sites—announced it would begin naming winter storms too. That is its official list of names, as packaged in its official, attractive graphic.
The truth is there is very little attempt being made to hide the fact that this is a money play. In case the inclusion of “Draco” and “Nemo” (just some Greek and Roman names, nothing to do with any recent children’s movies, don’t worry) and “Gandolf” (the “Bert Sampson” of fantasy names) didn’t tip you off, the announcement itself makes it clear that this is about punching up the weather story: “A storm with a name takes on a personality all its own,” writes Tom Niziol. Such “personality,” he claims “adds to awareness.”
Awareness! Of course, awareness. It’s true that if everyone involved in risk and emergency communication—management agencies, local governments, and private news outlets—can agree on a name, it might help emphasize and direct storm news and information.

Cable networks: Where they throw out the official rule book in the name of ratings and hope everyone else plays along.

Gawker’s Max Read on why you shouldn’t call this storm battering the East Coast Nemo:

Yes: last year The Weather Channel—which owns Weather.com, Weather Underground, and a host of other weather-related sites—announced it would begin naming winter storms too. That is its official list of names, as packaged in its official, attractive graphic.

The truth is there is very little attempt being made to hide the fact that this is a money play. In case the inclusion of “Draco” and “Nemo” (just some Greek and Roman names, nothing to do with any recent children’s movies, don’t worry) and “Gandolf” (the “Bert Sampson” of fantasy names) didn’t tip you off, the announcement itself makes it clear that this is about punching up the weather story: “A storm with a name takes on a personality all its own,” writes Tom Niziol. Such “personality,” he claims “adds to awareness.”

Awareness! Of course, awareness. It’s true that if everyone involved in risk and emergency communication—management agencies, local governments, and private news outlets—can agree on a name, it might help emphasize and direct storm news and information.

Cable networks: Where they throw out the official rule book in the name of ratings and hope everyone else plays along.

21:46 // 1 year ago
July 2, 2012
15:39 // 1 year ago
November 6, 2011
wxchannel:

Take a look at the forecast high temperatures for the week ahead…

It’s official. The Weather Channel gets Tumblr.

wxchannel:

Take a look at the forecast high temperatures for the week ahead…

It’s official. The Weather Channel gets Tumblr.

18:54 // 2 years ago
August 27, 2011

Of course Mediaite would have this first: The Weather Channel just got hit by a streaker in Virginia Beach. Video’s NSFW but it’s not like you can make all that much out in the clip.

13:54 // 2 years ago
August 26, 2011

Explaining the criticism of The Weather Channel’s hurricane coverage

bethefoodoflove said: people will still very likely die, and there will still be a large amount of damage. making light of that fact is a bit disrespectful to all potential suffering caused by the storm, don’t you think?

» SFB says: It’s not meant as “making light” of a network’s coverage to point out that while something is serious, it’s better to take a more sobering approach. I mean this as no disrespect to people whose lives are in danger (I’m in DC myself, so I’m going to feel some of this), but at the same time, a calmer, non-sensationalized approach could help save lives. The Weather Channel is the last network that should take cues from the CNN of recent times, where every story is “BREAKING NEWS,” in all-caps. — Ernie @ SFB

22:08 // 2 years ago