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October 13, 2011

The Gap shrinks its gap significantly, says it’s “natural pruning”

  • 21% of U.S. Gap stores will fall into the Gap … for good source

» But they’re expanding in China: Why the change, you ask? It’s all a part of the “natural pruning” process for the company, which is streamlining its supply chain. High quality global journalism requires investment. “I’ll be the first to say that our stores have not been executing with the consistency that they need to execute at in order to deliver the kind of brand experience that we are committed to delivering,” said the company’s North American president, Arthur Peck. The company plans to cut back on some of the poorly-performing stores, open up a few more outlet stores, and boost its presence in Asia. No word on a new logo.

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19:53 // 2 years ago
August 16, 2011
When a company like Huffington Post or GAP employs crowdsourcing to get proprietary design work done for free, the result is almost always negative. To many designers, it’s the same as asking a plumber to do some work on the pipes and in lieu of a paycheck, they’ll just put up a sign in the bathroom acknowledging all of the plumber’s hard work. But as with any fight (or tango), it takes two. Huffington Post shouldn’t have asked for free work, and up-in-arms designers should understand that their own willingness to accept work on spec is what keeps this practice around.
Good Magazine senior editorial designer Dylan C. Lathrop • Taking both designers and The Huffington Post to task after HuffPo held a contest to have people redesign its logo for its politics section. Now, HuffPo isn’t the only publication to ever do this — but the problem is, they’re a very successful company that can afford to pay a designer to do this, and let’s face it — the pig needs a top-down coat of paint. The Gap tried something similar when people decided that they hated their logo redesign, and they felt the pain too. Fact of matter: If you’re a company that makes millions of dollars a year and has an audience larger than a couple of people, you can afford to pay your writers pay someone to design your logos. source (viafollow)
11:05 // 2 years ago
October 8, 2010

To our friends in marketing and rebranding: Great work this week

  • Earlier this week: Gap The Gap, an ultra-iconic, ultra-basic brand of basic clothing, decided to redo its logo to look like every other logo on the Internet. People hate it. The company tries to crowdsource a new logo. People complain about that too.
  • Today: MySpace Apparently looking to up the ante, MySpace takes a cue from AOL and redesigns their logo in such a way that it can use secondary art. Too bad they took out the word “space” and replaced it with a madlib. source
22:26 // 3 years ago