The truth is that our ad model works incredibly well. So why would we want to get rid of it? Well there are a couple of reasons. Right now, for advertising to work we need pageviews. We get something like 50 million a month which is great but the web is changing and pageviews aren’t always going to work. People want to share comics on sites like tumblebook and faceshare. They want to live tweet our comics to their stream audience and wall post them on forum journals. All this social media stuff is awesome but it’s changing the way people use the web. If we didn’t need people to come to penny-arcade.com we could ship the comic to you in an RSS. We could put the entire archive in a free mobile app. We could do all kinds of stuff and that’s really the core idea behind the Kickstarter. We make about a 156 Penny Arcade comics a year, what if instead of advertisers paying us to make them, our fans did?Penny Arcade thinks longterm: Go, Penny Arcade. Run. Run as fast as you can into the future, and never look back. (via chartier)
This is a genius approach to publishing and marketing — and be sure to take a look at the Kickstarter’s stretchgoals: If they hit $900,000, they plan to release their work under a Creative Commons license. Which is a brilliant move on their part.