teases: on • reblogs: on

ShortFormBlog

Read a little. Learn a lot. • Ask Us Stuff!FAQArchiveTimeline

Tagged: taurine

Our best freaking stuff right now:

November 16, 2010
23:13 • 2 years ago
Four Loko makers Phusion Products decaffeinate potent drink
All the bad press finally got to them. In a statement tonight, the drink makers, Phusion Projects, announced they’d be losing caffeine, guarana and taurine from the controversial “blackout-in-a-can” beverage. The company’s three co-founders explain it like so: “We are taking this step after trying – unsuccessfully – to navigate a difficult and politically-charged regulatory environment at both the state and federal levels.” They say they have readily worked with regulators to ensure that their product was legal. The steadfastly claim, however, “that the combination of alcohol and caffeine is safe. If it were unsafe, popular drinks like rum and colas or Irish coffees that have been consumed safely and responsibly for years would face the same scrutiny that our products have recently faced.” Either way, Four Loko is now One Loko – alcohol.  source
Follow ShortFormBlog

All the bad press finally got to them. In a statement tonight, the drink makers, Phusion Projects, announced they’d be losing caffeine, guarana and taurine from the controversial “blackout-in-a-can” beverage. The company’s three co-founders explain it like so: “We are taking this step after trying – unsuccessfully – to navigate a difficult and politically-charged regulatory environment at both the state and federal levels.” They say they have readily worked with regulators to ensure that their product was legal. The steadfastly claim, however, “that the combination of alcohol and caffeine is safe. If it were unsafe, popular drinks like rum and colas or Irish coffees that have been consumed safely and responsibly for years would face the same scrutiny that our products have recently faced.” Either way, Four Loko is now One Loko – alcohol.  source

Follow ShortFormBlog

 

ShortFormBlog is the product of Ernie Smith, Seth Millstein, Chris Tognotti, Sami Main, Scott Craft, Matthew Keys, Julius the laid-off RSS robot, awesome links from awesome sources, a hacked version of Wordpress, Tumblr's Tumblarity, the letter Q, the number 13 and a series of tubes.

Copyright 2009-2013 Ernie SmithAsk us stuff!E-mail usFollow us on TwitterFollow us on Facebook

    TwitterCounter for @shortformblog   Real Time Web Analytics   Creative Commons License Real Time Web Analytics