I’m slowly getting used to it, but it’s a Swedish trait that we’re not supposed to be proud of what we’ve done. We’re supposed to be modest. So at first, I had a really hard time spending any of the profits. Also, what if the game stopped selling? But after a while, I thought about all of the things I’d wanted to do before I had money. So I introduced a rule: I’m allowed to spend half of anything I make. That way I will never be broke. Even if I spend extravagant amounts of money, I will still have extravagant amounts of money.Markus “notch” Persson • Discussing how he’s handled his sudden wealth in the wake of the unprecedented success of “Minecraft,” the video game he quit his job to create in 2009, distributed independently, and managed to create a blockbuster success out of by 2012. Persson earned over $100 million in sales last year alone, selling 20 million copies of the game and working almost entirely out of the mainstream gaming industry despite all that. The success, however, has been bittersweet: His father committed suicide in 2011, an incident which affected Persson deeply, and the developer has struggled with coming to grips with the unexpected success of the game he started building as a side project.