Super PACS pay a whole lot more for ad time than candidates’ campaigns
$125 the price President Obama’s campaign paid for a slot of ad time in Ohio
$900 the price a conservative super PAC paid for the same amount of ad time in the same state source
A rarely-discussed fact about super PACS: Under federal law, they’re charged a substantially higher rate for ad time than candidates’ campaigns. One implication of this is that candidates who are supported primarily by super PACS get a lot less bang for their buck than candidates who pay for ads with their own campaigns. This excellent chart, courtesy of Paul Blumenthal at Huffington Post, says it all:
Keep in mind that Florida is a must-win state for Mitt Romney, yet for all of his supposed financial advantages, he’s buying less ad time there than Obama (h/t Jon Chait).