dapenguinninja asks: you think the tumblr editorial team should still be working? that it is an unprecedented layoff?
» SFB says: I wouldn’t call it “unprecedented,” per se—people get laid off all the time, sad as it is—but I do think that it’s a shame because they did a lot to “class up” the joint, so to say. Storyboard stretched out Tumblr’s voice in a way that it needed to be stretched and showed that deep, interesting things can be done with the format in truly engaging ways. But as my friend Josh Sternberg points out on Digiday, that may not be exactly what Tumblr needs right now from a business strategy point. “An editorial outfit is a nice idea, but it’s hardly what the company most needs, which is experienced sales people and a differentiated message to bring to agencies and brands,” he wrote today. “Ironically enough, firing its editorial staff can be seen as a needed step in becoming a real media business.” So from a pure business standpoint, perhaps the move makes sense. But from a cultural and journalistic standpoint, it’s a bummer. — Ernie @ SFB
It’s a little early to know exactly what we can learn from social media metrics. I think the way we’ll be looking at this stuff will be very different in four years, in eight years, in twelve years. For right now, we’re kind of in an awkward adolescent age … we’re out of the classical innocent era of our youth where you could just call someone on the phone. But we’re not sure what the substitute for that is yet.With all the recent brewhaha about Nate Silver’s controversial projections for tonight’s outcome, and while we’re all waiting for some legit data to come back from the polls, it seems like a good time to revisit our exclusive interview with Mr. Silver back in September. Enjoy! (via election)