Earlier this summer Gettycritics.com, a new website that makes fun of lousy or absurd stock photography, was posted on Reddit. Six days later it had a million hits. Now they’ve released a dubbed video mocking bad stock footage (below).
Gettycritics.com is the brainchild of Andrew MacPhee and Bart Batchelor, both art directors who constantly need stock photography for campaigns. Over time they’ve looked at thousands and thousands of images and in all their searching they’ve noticed that some stock photos don’t quite work.
For example, there’s the photo they once ran across that showed a happy family eating breakfast but the dad was pouring the kid a cup of coffee. Or the one they found that showed a family out raking leaves, not in their front yard, but in some random park.
“We started finding all kinds of these photos that are seemingly normal but also have something fundamentally absurd,” says MacPhee, who used to work at the same agency as Batchelor, but recently moved to a new one.
Pointing out these oddities seemed like a perfect blog idea so back in July the pair created Gettycritics.com, named after Getty Images, which has a humongous photography archive and was the first place they usually turned for stock.