Tumblr is working with Spotify on a new audio embed feature Spotify calls “Play.” This is what Lala used to do before Apple bought it out and closed the service. But unlike Lala, this is an HTML5 iFrame embed, meaning it will work on iPads, conceivably. Finally, a company is doing this again. Here’s our favorite pop song that gets really creepy if you think about the lyrics too much, The Sugarcubes’ “Birthday.”

(Source: Spotify)