Google Knowledge Graph Could Make Clicking Unnecessary
Rather than having to visit the Frank Lloyd Wright Foundation’s website to learn more about the architect, Google will use Knowledge Graph to showcase biographical details about the architect on its own website, serving up his birthdate, spouse, children and images of his most famous buildings (See screenshot below). Of course, it’s just a cursory glance at the architect — but one that might satisfy many.
A pal of ours who used to work at Google-acquired startup Apture called this the “Tristan Harris feature” earlier today. (Harris was Apture’s CEO.) This is very much the basic idea of Apture applied to Google search results, which is cool.