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April 4, 2012

More Republicans approve than disapprove of Romney; however…

  • 60% of likely GOP voters are either excited or satisfied with the prospect of Mitt Romney as their candidate
  • 39% of likely GOP voters are either dissatisfied or (not to be dramatic here) angry at the idea source

» The rub: This is, largely, good news for Romney, as a net +21% of his base feels positively about him as their candidate. The catch is this: Only 11% of those polled said they’re excited by a Romney candidacy. Enthusiasm is a huge component in turning out voters; the difference in propensity to vote between a voter who’s “excited” and one whose merely “satisfied” with their candidate can be the difference between winning and losing.

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17:20 // 2 years ago