We’re going to be announcing a $10 million initiative just this year and it will include hundreds of people, paid across the country, from coast-to-coast, in Hispanic and African-American, Asian communities, talking about our party, talking about our brand, talking about what we believe in.RNC head Reince Priebus • Discussing the RNC’s efforts to improve its image amongst minorities by increasing its outreach big time. Part of the reason for doing it now, rather than during an election year, is because the party found it was playing catch-up by only focusing on such efforts in the months leading up to the election. “We have become a party that parachutes into communities four months before an election,” Priebus said. “In comparison to the other side, the Obama campaign lived in these communities for years. The relationships were deep, they were authentic.” Priebus’ comments come two days after the party suffered a black eye on the diversity front—a controversial incident at CPAC involving a white supremacist group.
Listen, I don’t think our platform is the issue. I think a lot of times it’s some of these biologically stupid things that people say, you know, that I believe caused a lot of the problems.RNC chairman Reince Priebus • Diagnosing the problems faced by the Republican Party, which ostensibly played a role in their sound defeat at the voting booth last November, in an interview with Radio Iowa a couple days ago. Piebus’ words (a clear reference to damaging remarks by Senate candidates Todd Akin and Richard Mourdock on rape, among others) could be suggestive of the RNC’s strategic thinking on improving their chances going forward — less emphasis on new policies, perhaps, than on using more tactful rhetoric. source
We must compete in every state and every region, building relationships with communities we haven’t before…Simple ‘outreach’ a few months before an election will not suffice. In fact, let’s stop talking about ‘reaching out’—and start working on welcoming in.Planned remarks by Republican National Committee Chair Reince Priebus for the group’s upcoming winter meeting. Since November, we’ve heard a lot from the GOP about “re-calibrating” its message to appeal to demographics it lost in 2012 (Hispanics, women, young people, African-Americans, LGBT folk, and others). What we haven’t yet heard is how, if at all, those recalibrations will manifest themselves policy-wise. Will Priebus, or anyone else at this RNC meeting, be able to articulate what policies the GOP has to offer the people who voted to reelect President Obama last year and expand the Democratic majority the the Senate? Or will they insist that it’s just a matter of messaging? Speaking of messaging, Priebus probably isn’t too happy about Republican darling Allen West’s latest. source
I know exactly how Caesar felt. It is what it is.Former RNC chairman Michael Steele • Likening himself to Julius Caesar in light of Reince Priebus, who he called a “friend,” beating him in his bid for a second term. Steele, who appointed Priebus as RNC general counsel, believes he knew he was going to mount the challenge yet hid it for months. source (via • follow)