One of the designers of the new UC logo explains why he thinks it’s exciting and necessary.
A lot of folks aren’t in that camp (at least 33,000, according to Change.org), leading to personal attacks like this one on UC’s creative director, Vanessa Correa:
It’s also a heavy topic of discussion on Reddit’s Berkeley community. What do you think of the logo?
(If you’re curious, BTW, Fast Company has a piece explaining the reasoning on the change, which was part of a complete rebranding.)