Certainly Thursday’s results continued the scrambling for explanations of why most long-established shows have taken a nosedive, including such hits as “Grey’s Anatomy” on ABC, “The Office” on NBC, “The Big Bang Theory” on CBS and “American Idol” on Fox.
The ratings among 18- to 49-year-olds (the audience advertisers value) were truly eye-popping in some circumstances — and not in a good way. “Grey’s Anatomy” hit its lowest rating ever. So did “The Office.” And “Idol,” which had shown signs of stabilizing in its most recent editions, plunged again, down 14 percent from last week and an impressive 34 percent from the same night a year ago.
“Big Bang” which has been on a steady upswing, suddenly dropped 11 percent.
Ratings take a nosedive during sweeps month? OH GOD. We blame either Aereo or Oprah. (ht @AntDeRosa)
Daytime’s new icon? Anderson Cooper brought his silvery hair and serious demeanor to daytime television today, just in time for a TV landscape lacking a new Oprah. Why the change? Well, according to Business Insider, Anderson Cooper’s primetime ratings on CNN have severely fallen over the last two years; they say that his new daytime talk show could help save his career. A few clips from his first show are already online; some of his first guests were members of Amy Winehouse’s family (not a bad get, by the way, Anderson!). In this clip, they say that her death was not caused by illegal drugs. source
We rate this redesign a 9.5. We liked the old design a lot, so this was a little unnecessary, but not bad by any means. EDIT: They’re also doing a mobile version of the site, which it’s sorely needed for a while.
Good read of the day: New York Magazine has an interesting profile up on Fox News Chairman Roger Ailes. The main crux of the article? By increasing Fox’s ratings, he may have also cost the GOP the election in 2012. (Oh also, the network’s divorce with Glenn Beck was messy.)
On whether Katie Couric deserved her $15 million/year salary
dppress said: That is an amazing salary…I’m a bit ill-informed though, did she deserve it for her work?
» SFB says: From a name-recognition level, yes. She’s one of the most well-known news personalities out there. However, her problem was that she didn’t bring in the ratings at night that she could as a soft morning anchor. Her newscast lagged far behind those by Brian Williams and Diane Sawyer. While she had one story that she built her bread and butter on — the interview she did with an uninformed Sarah Palin after she became John McCain’s running mate — it wasn’t enough to turn ratings the other way. — Ernie @ SFB
What Charlie Sheen thinks about his replacement, Ashton Kutcher
nice When asked to react to news that Ashton Kutcher would replace Sheen on “Two and a Half Men,” he had this to say: ”Kutcher is a sweetheart and a brilliant comedic performer.” And he has way more followers than Charlie.
not-so-nice However, Chuckie had more to say to the producers of the show. “Enjoy the show, America. Enjoy seeing a 2.0 in the demo every Monday, WB,” he said. Hear that? That’s the sound of a man with a chip on his shoulder. source
2012 outlier Donald Trump could create huge problem for NBC
situation Donald Trump, best known of late as host of NBC’s hit show “The Apprentice,” has made waves of late for his birther stances, and is making waves about a possible presidential run.
problem If Trump runs — which he may, based on his recent bluster — NBC may have a real problem: They’ll have to give up a still-popular show that draws ratings — or give equal time to other politicians. source
He still has numbers that just about any cable news host would envy and, with about two million viewers a night, outdraws all his competition combined. But the erosion is significant enough that Fox News officials are willing to say — anonymously, of course; they don’t want to be identified as criticizing the talent — that they are looking at the end of his contract in December and contemplating life without Mr. Beck.
On one hand, they’re good for one another. On the other, they don’t need each other. Beck makes enough money outside of TV that he can basically do what he wants. And the sliding ratings put a period on the end of the sentence.
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