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March 23, 2012
Belvedere Vodka’s new target demographic: Rapists, 18-35
Hey, Belvedere, here’s a free marketing tip: Sex sells! Rape, on the other hand, doesn’t. Unless it’s the first half of a horror film, and it’s followed by the victim exacting sweet revenge on her assailants. Belvedere pulled the ad an hour after tweeting it, and promptly apologized, but still, we’re rather shocked this got past even the initial stages of consideration. source
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Hey, Belvedere, here’s a free marketing tip: Sex sells! Rape, on the other hand, doesn’t. Unless it’s the first half of a horror film, and it’s followed by the victim exacting sweet revenge on her assailants. Belvedere pulled the ad an hour after tweeting it, and promptly apologized, but still, we’re rather shocked this got past even the initial stages of consideration. source

Follow ShortFormBlog

18:40 // 2 years ago