Unlike the New York Times or the Wall Street Journal, The Post has traditionally been a local business, pulling in large amounts of local advertising from merchants eager to reach the print audience. By contrast, 90 percent of The Post’s online audience is outside the Washington area.Why The Washington Post is going to start charging frequent readers of its site. Meanwhile, their building’s still for sale.
More than a year and a half later, it’s clear the New York Times’ paywall is not only valuable, it’s helped turn the paper’s subscription dollars, which once might have been considered the equivalent of a generous tithing, into a significant revenue-generating business. As of this year, the company is expected to make more money from subscriptions than from advertising — the first time that’s happened.Bloomberg’s Edmund Lee • Discussing the success of the New York Times paywall, which has done something very surprising — it’s allowed the New York Times to make more than half of its overall revenue from subscriptions, rather than the traditional 80 percent advertising/20 percent subscriptions balance that has traditionally defined newspapers. That’s good for a number of reasons, with the biggest being that the New York Times is no longer as overly reliant on ad dollars to sell its news. That’s an awesome spot for the Times to be, but the real question: Does that mean anything for papers that aren’t the Times, which may be a tougher sell than a paper of record?
The Missourian’s change to a pay model is consistent with industry trends; its method, with everything free for the first 24 hours of publication, is experimental and reflects a core mission of this newspaper to test innovative practices for the news industry.Tom Warhover, executive editor of the Columbia, Mo. Missourian • Regarding the paper’s interesting take on paywalling its content — everything will be free for the first 24 hours, but after the one-day mark, you hit a paywall. (The model corresponds with a suite of new digital apps for the publication.) This is a relatively untried model — most outlets in recent years have preferred to, instead, follow the New York Times’ successful metered paywall model. But the Missourian, which is run by the University of Missouri and staffed by J-school students, is the perfect testbed for an experimental model. The paper was one of the first newspapers to go online, and has a long tradition of trying new things. So it’ll be interesting to see what they do.
We’ve never had The Boston Globe have its own front door in the digital space. It’s always been integrated with Boston.com. This was an opportunity to build something brand-new and to have it front and center and really do justice to the brand promise The Boston Globe offers to its readers.Boston Globe publisher Christopher M. Mayer • On the paper’s launch of its own Web site this morning — a paywall-laden one that smartly separates the company’s newspaper content from Boston.com content that might work better on the Web. Boston.com is paywall-free and still serves breaking news, blogs and the whole bit. Bostonglobe.com focuses on the newspaper itself. It’s an interesting separation and we’re curious to see how it works out for them. The Boston Globe’s parent, the New York Times Company, famously started up a successful paywall experiment for the mothership paper. (Quote from a paywall-laden article, but there’s free registration for the next couple weeks; the source article links to the free Boston.com piece.) source (via • follow)
Some of them even send us checks unsolicited. I have this woman in Canada who’s sent me two $50 checks because she doesn’t understand why she can get our journalism for free. Each time I have to tell her I can’t accept the check.New York Times Corp. Chief Advertising Officer Denise Warren • Discussing the NYT’s paywall plan, which hits around the end of the month. Hey, Denise, if you guys won’t take the money, we’ll put it straight in our pockets! In all seriousness, though, read the piece — it does a great job explaining the mindset of the NYT as they decided to try the paywall model once again. Key thing? Ad money in print is falling, and online isn’t keeping up. source (via • follow)
yeahnobutreally asks: Ah jeez, I got the joke. Plus we're taking the "free" internet for granted and publications are losing funding and readers. Their content wasn't free before the internet and now they're suffering. I'm sure this could be debated from both sides, but you have to admit going from a printed publication mainly purchased, to free online content available to anyone, anywhere has got to hurt your business. And I think it's selfish to tell the publishers to suck it up cuz you're not paying for their work/product.
» We say: I think that while the NYT’s paywall is put together like a paywall perhaps should be, I see the point of many students. When I went to school, copies of the NYT were very common on campus, especially in the J-School. I think though, that it’s a sensitive issue for a lot of people — to choose a really good paper like the NYT means they have to drop something else out of a tight budget. (Which was my original point …) At least the NY Times is keeping their content streams fairly open, unlike Newsday or the Times of London.