shortformblog:

Currently on the NYT front page: This massive ad arguing from a National Parks association arguing for action on the Fiscal Cliff. This took up way more than half of the front page.

Follow-up to this: Apparently, this was the first time the New York Times had ever run an ad this big on its Web site. Being intrigued by the idea, I got in touch with the National Parks Conservation Association and the New York Times for my main gig at work to ask them why they chose to do this ad. “As part of our ongoing funding campaign, we saw an opportunity to engage the American public surrounding the threat of the fiscal cliff facing our country,” the group’s vice president of communications, Linda Rancourt, said. As far as the New York Times, they said that the ad was their effort to translate the popular “open letter” advocacy ad concept to the Web. Fascinating stuff. — Ernie @ SFB