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July 7, 2014
fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way. 

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
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In other words, if advertising works well, it works too well.

fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.

A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way

image

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.

Read More>

In other words, if advertising works well, it works too well.

14:02 // 1 month ago
October 30, 2013
"Trick or treat?" ”Definitely a trick; I’m trying to raise your kids for you! Aren’t you impressed!”

"Trick or treat?" ”Definitely a trick; I’m trying to raise your kids for you! Aren’t you impressed!”

12:26 // 10 months ago
July 16, 2013
breakingnews:

5,000 patients a year denied air ambulances due to their weight
NBC News: An estimated 5,000 patients in the US each year are denied access to air ambulances during medical emergencies due to excessive weight.
The nation’s weight problem is forcing emergency medical transporters to increase their fleets with bigger helicopters in order to avoid leaving behind critically ill patients who exceed weight or height limits. When air emergency transport can’t take place, patients must travel by ground instead, a journey that can take twice as long. 
Photo courtesy of Air Methods via NBCNews.com

This is a tough situation, obviously—as there are significant cost factors involved. According to one study from last year, obesity now costs the medical field more than smoking.

breakingnews:

5,000 patients a year denied air ambulances due to their weight

NBC News: An estimated 5,000 patients in the US each year are denied access to air ambulances during medical emergencies due to excessive weight.

The nation’s weight problem is forcing emergency medical transporters to increase their fleets with bigger helicopters in order to avoid leaving behind critically ill patients who exceed weight or height limits. 

When air emergency transport can’t take place, patients must travel by ground instead, a journey that can take twice as long. 

Photo courtesy of Air Methods via NBCNews.com

This is a tough situation, obviously—as there are significant cost factors involved. According to one study from last year, obesity now costs the medical field more than smoking.

14:26 // 1 year ago
January 16, 2013
It looks like a page out of damage control 101. They’re trying to disarm the public.
Michael Jacobson, executive director for the Center for Science in the Public Interest, on whether or not he believes the Coca-Cola Company’s new ad initiatives that remind audiences of its “record of providing drinks with fewer calories,” implying that soda is not the sole cause of obesity in America.
22:37 // 1 year ago
January 9, 2013

Obesity risk: Many Americans don’t grasp how bad it really is

  • bad enough About 7 out of every 10 Americans associate heart disease and diabetes as possible risks or effects of obesity, according to a poll done by The Associated Press-NORC Center for Public Affairs Research.
  • hoewever… Less than 10 percent recognized cancer or respiratory problems as possible consequences. About two-thirds of adult Americans and one-third of children and teens are classified as obese or overweight; it seems like most people don’t understand the full effects. source
23:56 // 1 year ago
October 2, 2012

Local news anchor gets super-rude message from viewer about her weight. Husband posts it on Facebook. Community responds, saying they have the anchor’s back. Viewer gets called out in four-minute comment on TV show. If you want to reach through your screen to give this woman a high-five, we’re with you. (ht Romenesko)

13:56 // 1 year ago
June 18, 2012

The weight of the world is on the shoulders of this numbers post

  • 316M the estimated weight, in tons, of the world’s population, according to British researchers
  • 17M the estimated number of tons the world is overweight; guess we need a diet or something
  • 1/3 of that weight from obesity is from the U.S., with five percent of the world’s population source

» The U.S. is making everyone look fatter: According to the study, published Monday in a British medical journal and researched by the London School of Hygiene and Tropical Medicine, Americans have a disproportionate amount of weight to the rest of the world. In fact, using numbers from the World Health Organization, the study noted that the average weight of people around the world is 137 pounds, but in North America it’s a much-huskier 178 pounds. In particular, Asia is a little on the svelte side, having 61 percent of the world’s population but just 13 percent of the weight caused by obesity. (edit to clarify; thanks BC)

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11:00 // 2 years ago
June 8, 2012
sunfoundation:

Poll: Majority oppose New York City soda ban

It appears a majority of Americans aren’t too sweet on New York Mayor Michael Bloomberg’s proposed soda ban.


Key line: “About seven in 10, or 71 percent, say they don’t believe that limiting soda cup sizes will actually have an impact on obesity rates.” For comparison’s sake, would like to see a formal poll on the Disney thing. This non-scientific poll is mostly in favor of Disney’s ad policy changes.

sunfoundation:

Poll: Majority oppose New York City soda ban

It appears a majority of Americans aren’t too sweet on New York Mayor Michael Bloomberg’s proposed soda ban.

Key line: “About seven in 10, or 71 percent, say they don’t believe that limiting soda cup sizes will actually have an impact on obesity rates.” For comparison’s sake, would like to see a formal poll on the Disney thing. This non-scientific poll is mostly in favor of Disney’s ad policy changes.

23:26 // 2 years ago
January 3, 2012
Researchers: Eating too much fat can injure parts of your brain
C is for Uh-Oh: Medical researchers have found that within 24 hours of a high-fat diet, there is measurable damage in the brains of rodents and humans. “Obese individuals are biologically defending their elevated body weight,” said Dr. Michael Schwartz, a professor at the University of Washington. The study indicates that eating fat leads to changes in the brain, and in the body, because it affects the hypothalamus, which regulates weight. source
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C is for Uh-Oh: Medical researchers have found that within 24 hours of a high-fat diet, there is measurable damage in the brains of rodents and humans. “Obese individuals are biologically defending their elevated body weight,” said Dr. Michael Schwartz, a professor at the University of Washington. The study indicates that eating fat leads to changes in the brain, and in the body, because it affects the hypothalamus, which regulates weight. source

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10:41 // 2 years ago
September 29, 2011

longertweets says: I don't see a problem with the ladies of The View criticizing Chris Christie for being fat. I think in this day and age if you can expect your leader to be morally righteous, by not being involved in extramarital affairs, the least you can do is expect them to be healthy. I don't know why the media has not made more of an issue about his weight. Everyone can point out that people are too young, too old, too much of a woman to run for office but it's taboo to say someone's too fat to run?

» SFB says: Chris Christie's weight isn't his politics. End of story. Sure, he could be healthier, but we should be accepting of people different from us. (And who claims people are “too much of a woman”? Age arguments are slightly more understandable, but kind of in the same boat.) It’s a cop-out when there are more important issues. There are so many better reasons to criticize him than for his weight, and if it were any other job in the country where mental agility was the key requirement, precluding someone from this job for this reason would be discriminatory. If that’s what we focus on as a society, we’re a terrible society. — Ernie @ SFB

9:27 // 2 years ago