More than a year and a half later, it’s clear the New York Times’ paywall is not only valuable, it’s helped turn the paper’s subscription dollars, which once might have been considered the equivalent of a generous tithing, into a significant revenue-generating business. As of this year, the company is expected to make more money from subscriptions than from advertising — the first time that’s happened.
Bloomberg’s Edmund Lee • Discussing the success of the New York Times paywall, which has done something very surprising — it’s allowed the New York Times to make more than half of its overall revenue from subscriptions, rather than the traditional 80 percent advertising/20 percent subscriptions balance that has traditionally defined newspapers. That’s good for a number of reasons, with the biggest being that the New York Times is no longer as overly reliant on ad dollars to sell its news. That’s an awesome spot for the Times to be, but the real question: Does that mean anything for papers that aren’t the Times, which may be a tougher sell than a paper of record?