“The company hopes the topping and dip, called Hidden Valley for Everything, will be “as ubiquitous as ketchup on restaurant tables and in consumers’ kitchens,” says Mr. Balousek…
About 15% of ranch dressing is used on foods other than salad and vegetables, says Hidden Valley. The most popular are chicken, potatoes (including french fries), sandwiches, chips, and pizza, according to NPD…”
“The New Ketchup”
Everyone knows that “the new ketchup” is actually Sriracha and hummus mixed together.