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February 11, 2013
Like Mountain Dew, but for breakfast: Pepsi has a killer idea. It involves Mountain Dew, a little less caffeine and a lot less extreme marketing. FWIW, the last time Pepsi moved into breakfast-related sodas, the drink had MORE caffeine, not less. Excuse us while we continue drinking coffee.

Like Mountain Dew, but for breakfast: Pepsi has a killer idea. It involves Mountain Dew, a little less caffeine and a lot less extreme marketing. FWIW, the last time Pepsi moved into breakfast-related sodas, the drink had MORE caffeine, not less. Excuse us while we continue drinking coffee.

11:21 // 1 year ago
January 4, 2012
Pepsi Co.’s revolting legal defense in Mountain Dew case
Don’t do the Dew: An Illinois man is presently suing the Pepsi Company, claiming that as he was enjoying (as much as one is able) some Mountain Dew soda, he spat out a mouthful to reveal a dead mouse. In an effort to acquit themselves of this charge, Pepsi seems to be conceding a reality that strikes us, frankly, as a great deal grosser and more concerning than a mouse happening to get shuffled into the bottling process: they’re saying the mouse would have dissolved in the time it took for the soda to go from bottling to consumption. More specifically, they’re claiming it would have been reduced to a “jelly-like substance.” There are no words. (Photo courtesy of Repoort) source
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Don’t do the Dew: An Illinois man is presently suing the Pepsi Company, claiming that as he was enjoying (as much as one is able) some Mountain Dew soda, he spat out a mouthful to reveal a dead mouse. In an effort to acquit themselves of this charge, Pepsi seems to be conceding a reality that strikes us, frankly, as a great deal grosser and more concerning than a mouse happening to get shuffled into the bottling process: they’re saying the mouse would have dissolved in the time it took for the soda to go from bottling to consumption. More specifically, they’re claiming it would have been reduced to a “jelly-like substance.” There are no words. (Photo courtesy of Repoort) source

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14:21 // 2 years ago