It’s an unfortunate part of what one does today in order to do business and maintain the integrity of the institutional name, the brand name, the organization, the students, whatever it is that one has built the equity in that what we have to do in this digital age.
Barbara Brooks, from The Strategy Group • Commenting on why universities and other not-pornographic groups are buying their .xxx URLs before someone else does. With the recent addition of the .xxx web address to the market, universities (among others) have began buying them for themselves so that the address don’t fall into the wrong hands. ICM Registry CEO Stuart Lawley says that this will “clearly signpost adult entertainment on the Net. For those people who want to find adult content, they can easily find it.” source(via • follow)