theatlantic:

Who Wants a Nice Tall Glass of Coca-Cola’s Algorithmic Orange Juice?

Coca-Cola won’t say how it makes its best-selling Simply Orange orange juice, but one thing is for sure: It’s not so simple. A new investigation by Bloomberg Businessweek shows that the Coke-owned orange juice brand that’s billed as less processed version of Tropicana is in fact a hyper-engineered and dauntingly industrial product. The factory in Florida where the bulk of Coke’s orange juice products are made sounds less like a bucolic grove where natural things grow than an oil refinery where natural things go to die. And yes, that includes the “Grove Made” variety.

Read more. [Image: Coca-Cola]

Well, color us surprised. Despite considering ourselves fairly heady consumers, this caught us unawares. It is pretty tasty orange juice, for the record.