If your presidential candidate loses the election in November, and you win an online contest, JetBlue Airways will give you a free round-trip ticket, one of 1,006, to escape to Mexico or Caribbean or other international destinations and ease your pain.
The campaign, from ad agency Mullen, includes TV, radio, digital, mobile and event marketing, along with social-media and in-flight efforts. A PSA encourages people to get out and vote.
“Fun is one of our five founding values, and in this spirit we decided to give people a chance to recover from the political noise and follow through on their claim to skip town if their candidate comes up short,” said JetBlue Senior VP Marketing and Commercial Strategy Marty St. George in a statement. “And with service to more than 20 international destinations JetBlue is the perfect fix. Most importantly, we want to highlight the freedom we have as Americans to exercise our right to vote and encourage everyone to do their part on November 6. Live Free or Fly!”
And it’s not one-way because …
They’re going to take us down. They’re taking us down. They’re going to take us down. Say the Lord’s prayer. Say the Lord’s prayer.A hitherto unnamed JetBlue captain • Comments made during a flight from New York City to Las Vegas earlier today. The plane and its passengers, thankfully, are all fine, and were never in any danger – “they” were never trying to take down the flight. Rather, the captain stormed out of the cockpit, seemingly in the grip of some manner of mental episode, causing his disoriented and hysterical claims of an impending terrorist incident. Said one passenger, Gabriel Schonzeit: “He started screaming about al-Qaida and possibly a bomb on the plane and Iraq and Iran and about how we were all going down.” The captain, now at a medical facility in Amarillo, Texas, was tackled and held by four passengers until the flight was diverted safely. Authorities interviewed all passengers as they left the plane, and the FBI is reportedly coordinating an investigation with the FAA. source (via • follow)
In planning for this closure, we gathered the best emergency around. We tried to think of everything but some of these requests are beyond even what we had anticipated.Cmdr. Andy Smith • Expressing bewilderment at some of the ideas thrown in the general direction of officials planning for this weekend’s “Carmageddon” in Southern California —including a block party on the Santa Monica Boulevard ramp leading to Interstate 405, a group of bicyclists who want to ride down a steep incline, and some marketing dudes who wanted to use graffiti to promote the new “Planet of the Apes” movie. All of these incredibly awesome ideas were nixed due to safety concerns. Bummer. Fly jetBlue instead, dudes. source (via • follow)
» This is a pretty genius marketing move, not the least of all because it provides some potential relief from what Los Angeles authorities clearly fear could be a gridlock of epic proportions this weekend — no local government idly urges its citizens not to go places on their freeways, as it’s bad for the economy for people not to be out and about. The $4 flights are the shortest distance tickets jetBlue has ever sold, and they’ll take about 20 minutes.
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