Twitter is where news breaks; Facebook is where news goes. This is something that members of the media, who live on Twitter and regard Facebook with removed interest, take for granted. The coverage of and discussion about Facebook’s IPO may have been the clearest demonstration yet of one of the few things the service can’t seem to do: Lead the conversation.BuzzFeed’s John Herrman • Making a wise point about how the Facebook IPO was really a much bigger story on Twitter than Facebook. Part of that, to us, is due to the way the networks work. “The site, as is, is great at building after-the-fact, heavily filtered digests,” Hermann explains, “While Tweets are like free-roaming units of information, Facebook posts live in the context of each users’ friend bubble.” We noticed the same trend when the IPO broke. And it is very telling — a level of engagement FB could never hope to have, even if it’s with a smaller audience.
10:50 // 1 year ago