It wasn’t until [Matt] Henderson discovered a story about his own app on Gizmodo Brazil that he realized why he had created such a hit within the country. No, it wasn’t because he had made a great app that appealed to the sensibilities of the Brazilian people. Rather, it turns out the name Henderson chose for the app is actually a slang term for “butt crack” in Portuguese.
While Henderson may have been slightly disappointed that his app gained popularity from people looking for butts rather than people looking for the useful tool he created, he has decided to embrace the app’s current name.
Sometimes, a name just works.