Infamous eyewear site owner goes to jail, two years after Google article
- cause In 2010, the New York Times published a profile on eyeglass seller Vitaly Borker, who used threats of violence to create negative buzz for his brand online — buzz, he found, that was just as good as positive buzz in Google’s eyes.
- reaction Eight days after the article published, federal agents arrested Borker over the threats of violence and rape to his customers. Google also changed its algorithm specifically as a result of the negative reaction to the article.
- results Now Borker is going to jail for four years. He also received a $100,000 fine. “I had a big mouth I couldn’t control, and it ruined my life,” Borker, who claimed he never planned to act on his threats he made to his customers, said. source