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April 19, 2014

There’s no such thing as a free lunch, drug industry edition

  • $6.3B the value of the free samples that prescription drug companies offered to medical facilities in 2011. Sounds like a great deal, right? Not really—according to the latest edition of JAMA Dermatology, the drugs actually ending up helping out the drug companies more than patients. Why’s that? Because, quite often, these free samples are for costlier brand-name drugs—so while the first one is free, the ones you have to take down the line will cost ya. source
14:43 // 5 months ago
January 29, 2013

fastcompany:

Who doesn’t love free samples?

Belly Bites is an innovative new program that lets you know what it’s like to be a customer with small tastes of a business’ product.

Here’s what Fast Company had to say.

[Image: Flickr user heylovedesigns]

Belly is a great take on the loyalty model (their iPads are all over D.C.) and this is a great addition to that model.

13:25 // 1 year ago