Foxy Ladies: Why One Network Applies So Much Makeup
Of course, TV news shows have always put a premium on appearance, more so for women than for men. And it’s hardly a revelation that some networks place more pressure on women than do others: C-SPAN has no makeup room at all, just a collection of powder compacts that guests can use if they are so inclined. At MSNBC, Rachel Maddow is known to prefer minimal makeup, while other anchors want more, and the artists oblige with a range of choices, from neutral tones to berry hues. Bloomberg TV tends toward the corporate aesthetic; CNN favors a professional style that makes women and men look crisp, as if they have been ironed. As for Fox, suffice it to say that there is a YouTube montage devoted to leg shots of Fox anchors, who are often outfitted in body-hugging dresses of vibrant red and turquoise, their eyes enhanced by not only liner and shadow but also false lashes. A Fox regular once commented to me that she gets more calls from network management about her hair, clothes, and makeup than about what she says. “I just think of it as a uniform,” she said of her getup.
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A truly surface-level issue with some beneath-the-surface implications.