RIM’s BlackBerry PlayBook is in total flop, hurt-the-bottom-line mode
- 150,000 tablets number of BlackBerry PlayBooks RIM sold in the third quarter; to compare, RIM sold 14.1 million smartphones
- $450 million size of the financial hit RIM took in the third quarter, partly as a result of lackluster PlayBook sales source
» Why is the PlayBook flopping? If you asked RIM, you’d get an answer that sounds pretty jargon-y: “Recent shifts in the competitive dynamics of the tablet market and a delay in the release of the PlayBook OS 2.0 software.” Here’s the English version of that answer: “The iPad, the Nook Tablet and the Kindle Fire.” But that’s just us talking. Meanwhile, RIM has been trimming the price of the PlayBook from an absurd $500 to as low as $199 — in part to clear inventory for the next version of the device, though we’re guessing the fact that other seven-inch tablets are selling for roughly that price doesn’t help.
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