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December 23, 2013
McDonald’s has an intranet problem: The company recommends, on its own educational resource site for employees, not to eat fast food.

McDonald’s has an intranet problem: The company recommends, on its own educational resource site for employees, not to eat fast food.

19:55 // 3 months ago
December 5, 2013

Stuff you may have missed: December 5, 2013

Obama once lived with his nearly deported Kenyan uncle, the White House revealed today. He was a law-school student, it was the ’80s and the president was waiting for his apartment to be ready. The revelation is something the government denied until this week, which Drudge is calling a flip-flop for some reason.

With chaos taking over in the Central African Republic, the French government is sending troops into the country this week. France ceded control of the former colony in 1960.

Speaking of France, the country’s central bank gave Bitcoin a thumbs-down this week. The move contrasts Ben Bernanke’s recent cautious thumbs-up in the U.S.

Cities across the country took part in strikes against the fast-food industry.

Blame faulty wiring in the brain for dyslexia, a new study says.

21:00 // 4 months ago
September 24, 2013
Burger King is offering new, low-fat french fries in locations across the country, in a move that the chain hopes will increase Burger King’s appeal with healthy eaters. The new Satisfries (did you groan too?) apparently contain 40% less fat than McDonald’s fries, but they still have 190 calories per “value-sized” order. Of course, not everyone seems to be treating the new Satisfries as a healthy snack. Anybody think these will actually catch on? source

Burger King is offering new, low-fat french fries in locations across the country, in a move that the chain hopes will increase Burger King’s appeal with healthy eaters. The new Satisfries (did you groan too?) apparently contain 40% less fat than McDonald’s fries, but they still have 190 calories per “value-sized” order. Of course, not everyone seems to be treating the new Satisfries as a healthy snack. Anybody think these will actually catch on? source

14:43 // 6 months ago
August 6, 2013
The New Breakfast Taco: The Los Angeles Times reports Taco Bell will soon be increasing the number of stores offering the waffle taco that the company launched in southern California earlier this year. Taco Bell’s new waffle taco has apparently become the top-selling breakfast item at all five locations where it’s currently offered, and will soon be offered at an additional 100 stores in Fresno, Omaha and Chattanooga. Personally, we’ll be sticking to Popeye’s for our fast-food waffle fix. Chicken and waffles on-the-go? Yes, please. source

The New Breakfast Taco: The Los Angeles Times reports Taco Bell will soon be increasing the number of stores offering the waffle taco that the company launched in southern California earlier this year. Taco Bell’s new waffle taco has apparently become the top-selling breakfast item at all five locations where it’s currently offered, and will soon be offered at an additional 100 stores in Fresno, Omaha and Chattanooga. Personally, we’ll be sticking to Popeye’s for our fast-food waffle fix. Chicken and waffles on-the-go? Yes, please. source

17:45 // 8 months ago
July 22, 2013
Sorry, kids: In what’s considered a first for a major U.S. fast-food chain, Taco Bell is dropping its Kid’s Meal, saying that the sales of the youngster-attracting mainstay were minimal. “As we continue our journey of being a better, more relevant Taco Bell, kids’ meals and toys simply no longer make sense for us to put resources behind,” the company’s chief executive, Greg Creed, said on the matter. How dead are the kid’s meals? Well, they’ve already been deleted from Taco Bell’s site (the link leads to a 404 error).

Sorry, kids: In what’s considered a first for a major U.S. fast-food chain, Taco Bell is dropping its Kid’s Meal, saying that the sales of the youngster-attracting mainstay were minimal. “As we continue our journey of being a better, more relevant Taco Bell, kids’ meals and toys simply no longer make sense for us to put resources behind,” the company’s chief executive, Greg Creed, said on the matter. How dead are the kid’s meals? Well, they’ve already been deleted from Taco Bell’s site (the link leads to a 404 error).

17:56 // 8 months ago
July 4, 2013

On Chipotle vs. Mickey D’s

basicsand said: Chipotle is owned by McDonalds.

» SFB says: From the article we linked to in our post about the McWrap: "Chipotle was owned in part by McDonald’s until 2006, when the burger chain decided to focus on its own brand. These days Chipotle employs the slogan ‘Food with integrity’ and produced a short film critical of industrial farming." So Mickey D’s has no interest in Chipotle these days, and hasn’t for seven years. — Ernie @ SFB

12:04 // 9 months ago
This is the McWrap. It’s McDonald’s salvo against the Chipotles and Subways of the world, an effort to show that, yes, Mickey D’s can do fresh, too. Bloomberg Businessweek has a story about this thing, and shockingly it’s far more interesting than you’d expect. Did you know that, for example, it’s the first time the company has ever used cucumbers in a product, and that creates huge supply-chain needs?

This is the McWrap. It’s McDonald’s salvo against the Chipotles and Subways of the world, an effort to show that, yes, Mickey D’s can do fresh, too. Bloomberg Businessweek has a story about this thing, and shockingly it’s far more interesting than you’d expect. Did you know that, for example, it’s the first time the company has ever used cucumbers in a product, and that creates huge supply-chain needs?

11:10 // 9 months ago
May 1, 2013
I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!
Medium writer Jon Bell  Offering a brilliant suggestion on how to get people to make a decision on something. If it’s not obvious yet, the secret here isn’t the McDonald’s part. “There’s no defined process for all creative work, but I’ve come to believe that all creative endeavors share one thing: the second step is easier than the first,” he continues. This man is clearly a genius. (ht @Ricktagious)
19:21 // 11 months ago
March 12, 2013
We want our markets to be super innovative and disruptive. When you are are not disruptive … you don’t reinvent the game.
KFC International’s chief marketing officer, Christophe Poirier • Discussing the company’s success pitching such weird products as the Double Down. While the product was a hit in the U.S. initially, in recent years it’s had much more success in the international market, with online buzz creating a massive success worldwide. The success of the product has given the parent company, Yum Brands, a bit of a free pass for trying out crazy ideas at its international outlets, including Pizza Hut and Taco Bell.
8:26 // 1 year ago
February 1, 2013
businessweek:

The Super Bowl XLVII Guide to Consuming Your Weight in Fast Food

15 servings of queso for your friends and family … or if you’re desperate, yourself.

businessweek:

The Super Bowl XLVII Guide to Consuming Your Weight in Fast Food

15 servings of queso for your friends and family … or if you’re desperate, yourself.

(via theatlantic)

11:02 // 1 year ago