facebook games: ShortFormBlog

21:29 • 6 months ago

Zynga’s depressing financial picture is slightly more optimistic, mostly still depressing

Tags: zynga zynga layoffs layoffs es numbers social games facebook games zynga games layoffs 7 • Permalink

$317M the amount Zynga made in revenue in its most recent quarter, which beat analyst expectations weeks after the company put out a warning about its earnings.
78% the decline in audience the company saw for a recent game, The Ville, in just a handful of months. By pure numbers, that’s a decline from 7.8 million active players to 1.7 million.
5% the percentage of the company’s 3,000 employees that are going to get fired by the company. Reportedly, the company laid people off while people were focused on yesterday’s Apple event.
13 the number of games the company plans to shut down in an effort to improve its financial figures. So yeah, they’re not looking so hot these days. source

08:01 • 10 months ago

A model in decline? Zynga’s cruddy earnings bring down Facebook, too

Tags: casual games facebook facebook games OMGPOP social gaming zynga zynga decline zynga facebook zynga platform zynga stock market 20 • Permalink

$22.8 million loss for Zynga in the most recent quarter

-$1.89 the amount Zynga’s stock went down in after-hours trading on Wednesday after the company announced downright dismal results
-$2.23 the amount Facebook’s stock went down in after-hours trading in reaction — the company derives a chunk of its profit from Zynga source

» Why is Zynga sucking? Its model is in decline. “The largest reason for us decreasing our guidance has to do with the performance of our existing games,” said the company’s Chief Financial Officer, David Wehner. While they increased their user base in the most recent quarter, this was largely due to the acquisition of OMGPop, the makers of “Draw Something.” What’s not clear is whether the problem is with casual games in general, or simply casual games on Facebook. It’s possible the decline may be due to the rise of smartphone gaming. As it is, the Zynga stock, if it stays at its current level, will hit an all-time low tomorrow.

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15:38 • 1 year ago

Zynga launches new website, insists they’re still down with Facebook

Tags: facebook facebook games social gaming zynga zynga facebook zynga new website zynga platform 8 • Permalink

new move Online gaming company Zynga unveiled a new website today, independent of the Facebook template their games usually run off of. The site still requires you to log in with your Facebook info to play, however, and Zynga says they view the new site as “complimentary” to the social media platform.
the concern Any indication, however initially mild, that Zynga is moving towards their own platform could be a source of worry for Facebook. As we said at the time, one of the weaknesses they admitted to the SEC when filing for their IPO was that Zynga accounted for a whopping 12% of their total revenue last year. source

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