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August 17, 2013
19:46 // 8 months ago
May 5, 2013
In fact, the companies ended up creating a proprietary seasoner in the process, not least because for workers on the manufacturing line, the plumes of Doritos seasoning would create an almost Nacho Cheese gas chamber. ‘We realized pretty quickly that we had to seal that all in, because in the facilities, we couldn’t have all that stuff in the air,’ Creed says. ‘It would’ve been too much seasoning and flavor for our workers. We had to enclose it so the seasoning wouldn’t escape. It would’ve been overpowering.’

Deep Inside Taco Bell’s Doritos Locos Taco

Best way to die ever

(via petervidani)

Nacho plume

22:47 // 11 months ago
June 5, 2012

Taco Bell’s Doritos Locos Taco is officially their best-selling product

  • 100,000,000 Doritos tacos ordered in 10 weeks source

» That’s a lot of tacos. Now, the company plans to start testing out shells made from other Doritos flavors, and has confirmed that a Cool Ranch-flavored shell is in the works. Considering that the previous record-holder — the Crunchwrap Supreme — was made a permanent part of the menu in 2006, it seems likely that the Doritos Locos will be around for a while. So, have you tried one yet?

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16:10 // 1 year ago
March 13, 2012
thedorseyshawexperience:

WE’RE MISSING OUT, PEOPLE.

SXSW, in a Doritos shell.

thedorseyshawexperience:

WE’RE MISSING OUT, PEOPLE.

SXSW, in a Doritos shell.

12:24 // 2 years ago
February 22, 2012
Taco Bell: What happens when a company banks its entire brand on a Doritos shell?
"Think Outside the Bun" no more: The world’s most popular fake-Mexican restaurant, feeling a little nervous after a decade in decline, a number of sanitation crises, rumors that their meat is fake, and the rise of Chipotle, is planning a ton of major changes to its brand, starting with a new slogan, ”Live Más” (a.k.a. “Live More” for non-Spanish speakers). It’s also trying out a Chipotle-styled model on a regional basis, with the possibility of going national next year. They’ve also been working on a breakfast menu. But the thing that they think is going to push them over the edge? A taco with a Doritos shell. Seriously. The company claims to be taking some cues from McDonald’s, which is on an upswing. Are you willing to give them a second chance? (photo by Robert Hanashiro/USA Today)

Taco Bell: What happens when a company banks its entire brand on a Doritos shell?

"Think Outside the Bun" no more: The world’s most popular fake-Mexican restaurant, feeling a little nervous after a decade in decline, a number of sanitation crises, rumors that their meat is fake, and the rise of Chipotle, is planning a ton of major changes to its brand, starting with a new slogan, ”Live Más” (a.k.a. “Live More” for non-Spanish speakers). It’s also trying out a Chipotle-styled model on a regional basis, with the possibility of going national next year. They’ve also been working on a breakfast menu. But the thing that they think is going to push them over the edge? A taco with a Doritos shell. Seriously. The company claims to be taking some cues from McDonald’s, which is on an upswing. Are you willing to give them a second chance? (photo by Robert Hanashiro/USA Today)

10:26 // 2 years ago
October 10, 2011

A cargo container that apparently fell from a ship washed up on the Outer Banks of North Carolina on Thursday and spilled thousands of bags of Doritos brand tortilla chips on the beach. People collected the chips, which were apparently still fresh due to their airtight packaging. It was unknown which ship had lost the cargo or to what port it was bound. (via Photos: Spilled Doritos chips wash up on Outer Banks | HamptonRoads.com)

Worked at the Pilot (well, Link) at the time of this bizarre happening, and remember how this drew tons of traffic to the Web site at the time. Because, honestly, how often does this happen? (Also … it’s been five years since this happened? Man, I’m starting to feel old.) — Ernie @ SFB

A cargo container that apparently fell from a ship washed up on the Outer Banks of North Carolina on Thursday and spilled thousands of bags of Doritos brand tortilla chips on the beach. People collected the chips, which were apparently still fresh due to their airtight packaging. It was unknown which ship had lost the cargo or to what port it was bound. (via Photos: Spilled Doritos chips wash up on Outer Banks | HamptonRoads.com)

Worked at the Pilot (well, Link) at the time of this bizarre happening, and remember how this drew tons of traffic to the Web site at the time. Because, honestly, how often does this happen? (Also … it’s been five years since this happened? Man, I’m starting to feel old.) — Ernie @ SFB

(via interweber)

0:33 // 2 years ago