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June 5, 2012
Disney puts its kids-focused advertisers on a diet
Still watch Saturday morning cartoons? Or, perhaps, The Disney Channel? In case you do, you may soon stop seeing ads for sugary cereals, candy or other unhealthy products. The company is enacting a new policy called the  ”Mickey Check” that will only allow for nutritionally-approved products to be sold on their shows, Web sites, or other branded products. On top of this, the company will cut back on sodium in the kids meals served in its theme parks and increase its efforts to promote exercise and healthy eating. Only downside: Due to currently-existing contracts, the ads won’t change over fully until 2015. Hey, Michael Bloomberg: this is how you do it.

Disney puts its kids-focused advertisers on a diet

Still watch Saturday morning cartoons? Or, perhaps, The Disney Channel? In case you do, you may soon stop seeing ads for sugary cereals, candy or other unhealthy products. The company is enacting a new policy called the  ”Mickey Check” that will only allow for nutritionally-approved products to be sold on their shows, Web sites, or other branded products. On top of this, the company will cut back on sodium in the kids meals served in its theme parks and increase its efforts to promote exercise and healthy eating. Only downside: Due to currently-existing contracts, the ads won’t change over fully until 2015. Hey, Michael Bloomberg: this is how you do it.

10:34 // 1 year ago
April 15, 2012
“Dog with a Blog" du bang du bang diggy diggy diggy with the barky said up jump the boogie. (ht Laughing Squid)

Dog with a Blog" du bang du bang diggy diggy diggy with the barky said up jump the boogie. (ht Laughing Squid)

16:12 // 2 years ago
March 17, 2012

Were you born after 1977? If so, here’s your opportunity to sort-of experience a Disneyland attraction that’s been closed down for 35 years. A model railroad enthusiast known only as STNautilus created a to-scale replica of the Mine Train Thru Nature’s Wonderland attraction, including models of the old ride’s famous landscapes and figures. For comparison, check out this restored home-video of the ride when it was still operational from Vimeo user Jeff Altmansource

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13:30 // 2 years ago
December 13, 2011
It’s an unfortunate part of what one does today in order to do business and maintain the integrity of the institutional name, the brand name, the organization, the students, whatever it is that one has built the equity in that what we have to do in this digital age.
Barbara Brooks, from The Strategy Group • Commenting on why universities and other not-pornographic groups are buying their .xxx URLs before someone else does. With the recent addition of the .xxx web address to the market, universities (among others) have began buying them for themselves so that the address don’t fall into the wrong hands. ICM Registry CEO Stuart Lawley says that this will “clearly signpost adult entertainment on the Net. For those people who want to find adult content, they can easily find it.” source (viafollow)
9:16 // 2 years ago
October 5, 2011

Disney CEO Bob Iger’s statement on Steve Jobs

Dear Colleagues:

After a courageous fight, Steve Jobs has lost his long battle against cancer.  It’s almost incomprehensible that such a force of nature could ever be subdued, much less stilled.  With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend.

An incomparable innovator, Steve influenced two separate centuries and forever changed what we believe is possible.  Inspired and inspiring, he worked tirelessly to surprise and delight people – launching entire industries built from his imagination and his ability to make us all want to come along for the ride.  I know we are all proud that  he was part of our Disney family, honored that he entrusted the creative brilliance of Pixar to our keeping, and grateful for his support, advice and friendship.

Steve once shared his views on life with college graduates in a commencement address that, true to his style, set a new standard.  He said, “Your time is limited, so don’t waste it living someone else’s life…have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

That’s how Steve lived,  who he was, and how I will always remember him.

Our thoughts and prayers  are with his wife Laurene and his children during this difficult time.

Bob

One of the best tributes we’ve seen. As we noted on Twitter earlier, the seeming glut of people making statements on Steve Jobs’ death only tells us one thing: He touched many millions of lives. 

23:20 // 2 years ago
September 20, 2011

On The Lion King’s killer formula of nostalgia and 3D

devisivethandesisive says: Don’t think that 92% of viewers were interested about 3D. I think they were more interested in the fact that Lion King will be re-released again. After all, it IS one of the most loved Disney movies and one of the most popular.

» SFB says: (We’re responding because this one got a number of similar responses.) Even if that’s the case — which most assuredly, it is — 3D gets people to pay more for tickets and as a result, from a numbers perspective, people likely paid $5 to $7 more for those tickets. Which means that, even if people didn’t really care about the 3D, “The Lion King” would have made significantly less at the box office without it. In fact, we cranked out some math (based on a $6 price difference between 2D and 3D movies, and the fact that 94 percent of film-goers saw the film in 3D this weekend) to prove this point. Check it out:

  • $27.1M amount of money “The Lion King” made in 3D theaters this weekend
  • $2.3M amount of money the film made in 2D theaters in the same period
  • $19.3M amount of money the film would have made without 3D’s extra revenue

While the film would have topped the box office minus the extra sales for 3D, it would have beat “Contagion” by only a few million. But were it a slightly stronger weekend for films, it likely wouldn’t have had such momentum. Movie math is fascinating. — Ernie @ SFB

EDIT: Did some quick double-checking of numbers — we were half-asleep.

(via yeelpoops)

1:54 // 2 years ago
September 18, 2011

Circle of cash: “The Lion King” re-release roars back to life — in 3D

  • 45% of viewers went to see the second “Kung Fu Panda” movie in 3D
  • 58% of viewers saw “Rio” in 3D — a format which has been on the wane of late
  • 92% of viewers saw “The Lion King” re-release in 3D — which is like whoa source

» Waaaaaaaaaay above expectations: Disney expected “The Lion King” to make $15 million during its first weekend of a two-week re-release, 17 years after Simba walked his way into our hearts. Instead, the movie made $29.3 million this weekend, which tells us one thing — Disney needs to get on re-releasing movies in 3D format, stat, because it’s a money machine.

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22:07 // 2 years ago
May 26, 2011
16:14 // 2 years ago
May 14, 2011
13:36 // 2 years ago
December 28, 2010
Disney World spying on guests so they can shorten long lines: Disney doesn’t want you bored in line, so they’re researching how to make sure you’re still having fun using an underground command center. Creepy, but cool. source Follow ShortFormBlog

Disney World spying on guests so they can shorten long lines: Disney doesn’t want you bored in line, so they’re researching how to make sure you’re still having fun using an underground command center. Creepy, but cool. source

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8:56 // 3 years ago